Valentino’s Shanghai fashion show on November 14, 2013. (Sina Weibo/Valentino) Last week, Valentino joined a growing number of fashion labels holding mid-season runway shows in China as they experiment with a variety of high-tech marketing innovations aimed at boosting sales through both online promotion and China-specific products. On November 14, the brand staged its first…
Vivienne Tam Inspired By Dunhuang And Digital At New York Fashion Week
A look from Vivienne Tam’s Fall/Winter 2014 collection featuring an image of a mural from Dunhuang’s Mogao Caves in China at Mercedes-Benz Fashion Week in New York City on February 9, 2014. (Vivienne Tam) Ancient Silk Road caves, 1970’s silhouettes, digital printing, and the strong presence of mobile app WeChat could all be found at…
Building Against Reality: How Retail Brands Can Navigate China’s Real Estate Inefficiencies
Luxury shopping in Beijing’s Sanlitun area. (Jing Daily) As foreign brands expand their retail presence in China, they typically encounter landlords with more leverage than those in the United States or Europe. This landlord power, however, is not always justified by the reality of locations’ productivity or how they fit into a brand’s overall strategy. To navigate…
Sharp Stock Fall for Ellassay Raises Concerns Over Its Acquisitions Strategy
It hasn’t even been a week since the New York-based US brand Vivienne Tam announced that Shenzhen Ellassay Fashion Co. had bought 75 percent of Vivienne Tam’s brand rights for 37 million yuan. Since the August 8 announcement, investors have been keeping an eye on this deal and the market reaction so far hasn’t been good….
Interview: Emerging Designer Mim Mak Showcases Hong Kong Style On Global Stage
A piece from the HANG presentation at the Asia Fashion Collection runway show on February 11, 2014. (Asia Fashion Collection) On February 11, a group of young, up-and-coming Asian designers had the opportunity to show their collections in the Mercedes-Benz Fashion Week tents at Lincoln center as part of Asia Fashion Collection, a traveling designer…
Eco-Fashion Gets Hip for China’s ‘Light Green’ Consumers
It’s difficult to imagine that there wouldn’t be fashion consumers in China who care about protecting the environment—after all, its cities are choking in “red alert”-level pollution and contaminated water. But while there are some designers and organizations in China have have taken up the “green” cause by going to great lengths to source certified…
Jing Daily’s Year Of The Horse Readers’ Choice: Hermès Galop Collection Jewelry
Click:wps下载 The results are in: of all of the special-edition Chinese New Year luxury products that hit the market this year, our readers’ favorite was Hermès’ Galop Collection fine jewelry. Exclusive to Harrods, these pieces celebrate both the year of the horse and the brand’s equestrian heritage with auspicious rose gold adorned with diamonds. The…
Bigger Means Better: Chinese Shoppers Love Massive Malls
A giant LED screen at Beijing’s The Place shopping center. (Jing Daily) Brands looking for their next China store location may want to opt for a spot in a mega-mall rather than on a busy shopping street, according to the results of a new CBRE survey on Asia-Pacific consumers’ shopping habits. For a recently released…
Does Dior Have an Identity Crisis in China?
The rise of social media has made the life of luxury brands much harder these days. The effort to shape and sway online consumer sentiment via well-planned digital marketing campaigns can be extensive; and the results— highly unpredictable. Parisian fashion powerhouse Christian Dior is the latest example in the Chinese luxury market where a brand’s…
China Saves Tod’s Sales for the First Half of 2017
While Italian luxury group Tod’s reported a 2.9-percent decline in revenue for the first half of 2017, sales from China increased 1.4 percent for the first half, year-over-year. Even though China is placed third by region share, right after Italy and Europe, it’s the only region that experienced positive growth, which means Tod’s next task could be…