Victoria’s Secret had four Chinese supermodels walk in its show for the first time ever, but before the likes of Liu Wen and Sui He were breaking records, Emma Pei has been helping to pave the way for Chinese models in the international scene. Pei has been making strides with big name brand campaigns like…
Can ‘Crazy Rich Asians’ Surprising Release in China Spark a New Round of Luxury Fever?
Crazy Rich Asians, the blockbuster film that took the U.S. market by storm this summer, finally received the green light from national film regulators there to screen in China. The namesake adaption from the best-selling novel by Singaporean-American writer Kevin Kwan will be released November 30. The approval seemed a surprising move by the Chinese…
Kobe Bryant Wines And Dines Hublot’s VIP Clients In Beijing
Lakers player Kobe Bryant receives a gift from Hublot CEO Ricardo Guadalupe in Beijing on October 13, 2013. (Hublot) Los Angeles Lakers player Kobe Bryant is in China for several exhibition games right now, but took the time Sunday night to make an appearance at a special VIP dinner hosted by Swiss watchmaker Hublot for…
China Remembers Givenchy For His Ties to Hepburn, the Original KOL
Shortly after news broke that Hubert de Givenchy had died at the age of 91, the hashtag #纪梵希去世# (“Givenchy passed away”) went viral on Weibo. It became the top trending term on the platform, receiving up to 65,000 searches per hour. “We will always remember this real gentleman and the wonderful things he has brought into…
Chinese Activist Says He Was Arrested for Investigating Ivanka Trump Factory
The Chinese activist who made global headlines for his undercover probe at Ivanka Trump’s shoe factory in China and his subsequent arrest by Chinese law enforcement spoke up for the first time after his release. He told the South China Morning Post that the factory’s ties to the Ivanka Trump brand was possibly a “factor that…
Why Brick-And-Mortar Retail Doesn’t Mean ‘Low-Tech’ In China
As China’s e-commerce market rapidly develops, some brands see brick-and-mortar retail as a “low-tech” form of shopping. That is quickly changing, however, as new tech developments make their way into the traditional retail sphere. This week’s episode of Thoughtful China talks to retail experts about the development of “social shopping,” or high-tech in-store features that…
Can Zhang Zetian Fix JD.Com’s Luxury Image Problem?
When American fashion designer Phillip Lim hosted his 2018 Spring/Summer Fashion Show on September 11 during New York Fashion Week, there was a new noteworthy guest seated in the front row: Zhang Zetian, the unofficial face of JD.com, China’s second-largest e-commerce company. JD.com was the chief partner of the runway show, according to Chinese news site…
2017 in Review: Gucci’s Smart KOL Strategies in China
2017 has been treating Gucci well. After first revealing its “Year in Search” report for 2017, Google announced the top 10 most searched fashion brands of the year, among which Gucci claimed the number one spot. In the meantime, Kering, Gucci’s parent company, strives to increase its e-commerce market share in China, even dropping its…
Interview: DFO Showroom Supports Up-And-Coming Fashion Brands’ China Debut
Emerging fashion brands on display at the DFO showroom in Shanghai. (The Marginalist) Thanks to a growing emphasis on individual style and the expansion of multi-brand boutiques and department stores such as 10 Corso Como, Galeries Lafayette, and and Lane Crawford, small niche fashion labels are taking off in China. As a result, emerging lifestyle…
Armani Fashion Set To Star In Stylish Chinese Film
A still from Gone With the Bullets. The arts of Italian fashion and Chinese cinematography are set to come together later this year in a glamorous new film directed by Jiang Wen and styled by Giorgio Armani. Women’s Wear Daily reports that earlier this week at Cannes Film Festival, Armani teamed up with the Chinese…