Levi Strauss launched its new Revel line in August earlier this year. The high-end line for female consumers is made with “new compression technology” for better fit. Revel, like its 2010 precursor Curve ID, which allowed customers to choose from three body types: slight, demi or bold, is a step in the right direction when it…
Rising Designer Min Wu Talks Chinese Tastes At London Fashion Week
Looks from the Min Wu F/W 2014 collection presentation during London Fashion Week. A previous winner of Fashion Scout’s International Graduate Showcase, emerging womenswear designer Min Wu presented at London Fashion Week on February 15 with her much-anticipated F/W 2014 collection, Atmosphere and Automation. The new ready-to-wear collection embodied elegance with crisp whites and splashes…
5 Takeaways for Luxury Brands from Political Celebrity Missteps in China
Since Jing Daily first reported that Chinese supermodel Ming Xi, who has frequently collaborated with international luxury labels including Givenchy and Michael Kors, pulled out of a runway show at the amfAR Gala over an auction lot offering a meeting with the Dalai Lama, our readers have responded on various social media channels. One commenter…
Vogue China Targets Digitally-Savvy Chinese With Sales on WeChat Mini Program
Click:bulk weighted blankets Vogue China, the Chinese edition of Condé Nast-owned fashion magazine Vogue, has begun offering its online followers a “see now buy now” option for the autumn collection of British fashion label Stella McCartney. The feature launched on July 25 within its WeChat Mini Program, “VogueMINI.” Vogue China introduced the new Mini Program in…
China’s ‘Sex and the City’ Stirs Heated Debate Over Luxury Brands
Ode to Joy, China’s hit television drama about five young women making it in Shanghai, reached an astounding 10 billion views when the first season launched in April 2016. It’s since been hailed for its groundbreaking portrayal of a new generation of young independent women in China, the way HBO’s Sex and the City was…
Valentino Jumps In On China’s High-Tech Runway Revolution
Valentino’s Shanghai fashion show on November 14, 2013. (Sina Weibo/Valentino) Last week, Valentino joined a growing number of fashion labels holding mid-season runway shows in China as they experiment with a variety of high-tech marketing innovations aimed at boosting sales through both online promotion and China-specific products. On November 14, the brand staged its first…
Vivienne Tam Inspired By Dunhuang And Digital At New York Fashion Week
A look from Vivienne Tam’s Fall/Winter 2014 collection featuring an image of a mural from Dunhuang’s Mogao Caves in China at Mercedes-Benz Fashion Week in New York City on February 9, 2014. (Vivienne Tam) Ancient Silk Road caves, 1970’s silhouettes, digital printing, and the strong presence of mobile app WeChat could all be found at…
Building Against Reality: How Retail Brands Can Navigate China’s Real Estate Inefficiencies
Luxury shopping in Beijing’s Sanlitun area. (Jing Daily) As foreign brands expand their retail presence in China, they typically encounter landlords with more leverage than those in the United States or Europe. This landlord power, however, is not always justified by the reality of locations’ productivity or how they fit into a brand’s overall strategy. To navigate…
Sharp Stock Fall for Ellassay Raises Concerns Over Its Acquisitions Strategy
It hasn’t even been a week since the New York-based US brand Vivienne Tam announced that Shenzhen Ellassay Fashion Co. had bought 75 percent of Vivienne Tam’s brand rights for 37 million yuan. Since the August 8 announcement, investors have been keeping an eye on this deal and the market reaction so far hasn’t been good….
Interview: Emerging Designer Mim Mak Showcases Hong Kong Style On Global Stage
A piece from the HANG presentation at the Asia Fashion Collection runway show on February 11, 2014. (Asia Fashion Collection) On February 11, a group of young, up-and-coming Asian designers had the opportunity to show their collections in the Mercedes-Benz Fashion Week tents at Lincoln center as part of Asia Fashion Collection, a traveling designer…