Brand Aggressively (And Cleverly) Tackling China Market Michael Kors currently has around a dozen stores in Greater China As major luxury brands like Gucci put the brakes on their China expansion efforts in 2013, taking a more wait-and-see approach to new store openings, Michael Kors — a key player in China’s burgeoning “affordable luxury” segment…
Retro Renaissance: Shanghai Brand Ospop. Revives China’s “Blue Work Shirt”
First shown at the JUE NEXT GEN Photography Competition this March, the Shanghai-based brand Ospop.‘s “Blue Work Shirt” hearkens back to the traditional light blue, hard-wearing garment so ubiquitous throughout China from the 1950s through the 1970s. Updated with a more modern cut and details like screen-printed logos and slogans on the back and red accents under the sleeves, the new…
Burberry Jumps On Chinese New Year Bandwagon
Limited-Edition Line Available On Burberry.com Burberry's "Chinese New Year Gifts" sectionFollowing just about every other luxury brand in releasing special Chinese New Year editions, Burberry recently rolled out a campaign aimed at getting Chinese customers to part with additional cash just in time for the holidays. Offered in just about every shade of red imaginable,…
Vivienne Tam Designs Hong Kong Hotel Suite, Mulls China Expansion
861 Square Foot Suite At Hotel Icon In Tsim Sha Tsui Vivienne Tam in her Hong Kong hotel suite (Image: Gareth Jones) This week, the Guangzhou-born, Hong Kong-bred and New York-based fashion designer Vivienne Tam unveiled her latest creation: a one-of-a-kind suite at Hong Kong’s Hotel Icon. Taking up 861 square feet, the Hotel Icon…
The Olive Shoppe: Targeting China’s Fashionistas On- And Offline
Independent Designer & Online Boutique Now In Shanghai Elaine & Stanley of The Olive Shoppe (Image: Erica Ji for Jing Daily) With the demands of China’s fashion-forward demographic becoming more diverse, multi-brand boutiques are eagerly stepping in to fill an increasingly lucrative gap in the market. Along with established brick-and-mortar multi-brand stores like Hong Kong’s…
On The Scene: Adornia Fine Jewelry Joins Leading Shanghai Boutique THE VILLA
THE VILLA Known For Exposing Locals To New Brands Sara Villarreal (2nd left) of THE VILLA with Bex and Mo of Adornia (R) One of the leading high-end multi-brand boutiques in Shanghai, since its launch in 2009 THE VILLA has stood on the cutting edge of the burgeoning local fashion scene. As the only point of…
When Marketing To China’s Male Consumers, Don’t Discount Peer Pressure & Vanity
China’s Male Skincare Market Worth Nearly US$1 Billion In Retail Sales Actor Huang Xiaoming is the face of Olay Men Solutions in China Back in 2010, Jing Daily profiled the rise of the “he fashion” (他时尚) trend in China, characterized by a new focus on personal style, skincare and label consciousness among male consumers. Speaking…
Rebecca Minkoff Boosted By Chinese Fashionistas…In Tokyo
Chinese Tourist-Shoppers Continue Spending Spree In South Korea, Japan Rebecca Minkoff has the potential to crack China's affordable luxury market American designer Rebecca Minkoff certainly knows where the balance of power lies in the global luxury market. Since opening a store in Tokyo’s swish Ginza district early last year, Minkoff has targeted the trendsetting, digitally…
China Entering E-Commerce And Mobile “Golden Age.” So Why Are Fashion Brands Lagging?
E-Commerce Presents Opportunity “To Replace Bricks With Clicks” Despite the explosive growth of China’s digital space and e-commerce market, the new Fashion supplement to L2 Think Tank‘s Digital IQ Index: China report finds that most Fashion brands remain slow to adapt to the changing tides of Chinese luxury consumption. Although online apparel sales topped US$50 billion in…
Luxury Retailer Secoo Launches New Philanthropic Effort
Secoo & “Wardrobe Of Love” Cooperate To Benefit Underprivileged Children Secoo teamed up with “Wardrobe of Love” Secoo (寺库), which calls itself one of Asia’s biggest e-luxury platforms, recently teamed up with “Wardrobe of Love“(爱心衣橱), a new philanthropic program lauched by hosts from China Central Television (CCTV) to help underprivileged children. Founded in 2009, Secoo…