Huili (“Warrior”) Looks To Go Upmarket After Intensive Rebranding Effort Home-grown Retro: Huili ("Warrior") sneakers In 2006, a group of Shanghai-based Frenchmen purchased the rights to the Chinese sneaker brand Feiyue, launching a “revised” version of the classic plimsoll in their home country at a significant markup. In the four years since, the reimagined Feiyue…
A Conversation With Ben Walters Of Chinese Sneaker Brand Ospop
“Industrial Commercial Workwear as Fashion” Ben Walters, founder of Ospop (Photo courtesy Ben Walters). Last week, Jing Daily had the opportunity to speak to Ben Walters, founder of Ospop, a retro-hip company that makes “Liberation Shoe” (解放鞋)-inspired sneakers and bags. Upon moving to Shanghai in 2003, during a period of constant construction throughout the city,…
Global Luxury Brands “Testing The Waters” In China’s E-Commerce Market
European Luxury Brands, Online Retailers Increasing Cooperation With Paypal, Alipay, With Benefits For Chinese Consumers Forzieri is one of the latest European brands to allow direct payment from Chinese shoppers Over the past few years, as Chinese consumers have embraced e-commerce, online retailers specializing in European luxury goods have become wildly popular with shoppers looking…
Bulgari Opens New Boutique At Shanghai IFC
340 Square Meter Location Is Largest In East China Bulgari's new Pudong location at Shanghai IFC Chinese-language media reports today on the grand opening of Italian luxury brand Bulgari’s newest boutique, located in Pudong’s Shanghai IFC mall. Advertised as a complimentary “twin boutique” to Bulgari’s flagship at Plaza 66, this new location employs a “new…
Vintage Style Catching On Among Young Chinese Designers
Shanghai’s Bai Sher, Heizi Go Beyond “Fu Gu” Retro And Create New Designs With Old Materials Designer Xiao Xiao (Photo: Peijin Chen/CNNGo) Yesterday, Jing Daily looked at Shanghai’s role as a “muse” for many international luxury brands, and the transformative effect that the city is having on their long-term China strategy. Although the city is…
China’s Best Retro Brands
Homegrown Brands Like Forever Bicycles, Huili Sneakers Making Comeback Over the past several years, “fugu” (复古, or “retro”) style has been steadily growing in popularity among some of China’s younger, or more adventurous, urbanites. With brands like Nike and Adidas becoming ubiquitous from Shanghai to Xiji, and even the smallest third-tier city getting its own…
Coach To Open Mainland China Flagship Store In Shanghai This April
Company Plans To Open 15 New Stores In China This Year Coach's Hong Kong flagship store opened in 2008 (Image courtesy Butterboom) Earlier this month, Lew Frankfort, CEO of the American luxury brand Coach, announced that his company is committed to building more market share in the Chinese market in 2010. As we wrote at that…
Beijing’s 10 Most Luxurious Malls
Xinhua List Factors In Facilities, Location, Boutiques And Popularity Recently, Jing Daily translated the Chinese portal JRJ’s top ten list of China’s “Ten Most Luxurious Cities,” which saw Beijing and Shanghai jostling for the top spot. (Spoiler: Shanghai won out.) This week, another top ten list, this time compiled by Xinhua, looks at a somewhat…
Tiffany, Other Luxury Retailers Push Digital Outreach In China Market
Luxury Brands Looking Into Innovative Branding And Marketing Techniques To Cement Customer Loyalty In Mainland Tiffany & Co. is employing innovative digital marketing techniques for its China "Tiffany Keys" campaign (Photo: Tiffany & Co.) As anyone who’s recently been to one of China’s newer luxury malls can attest, middle- and upper-middle class shoppers are constantly…
A New, Younger Demographic Emerging In China’s Luxury Market: Toddlers
Click:hype culture Luxury Brands Like Gucci, Fendi And Stella McCartney Latest To Create “Pint-Sized” Lines The future of luxury consumption in China? The New York Times reports today that more top luxury brands — including Gucci, Fendi and Stella McCartney — are adding children’s lines to their collections, in a move that may indicate that…