Lam Debuts Resort Collection Of 10 Crosby Line In China’s Commercial Capital Derek Lam and model in Shanghai (Image: Divia Harilela) China’s quietly booming mass contemporary fashion market, while less glitzy and glamorous than its luxury counterpart, continues to entice an ever-increasing number of designers to debut new lines in Beijing or Shanghai rather than…
Chinese Retailer Bosideng Goes Global While Luxury Brands Seek Acceptance
Bosideng To Launch “Premium Menswear Brand” In London On July 26 Bosideng's first overseas location will open this July in London As major international mass-market retailers like Uniqlo, H&M and Zara continue to expand in the China market, some Chinese fast-fashion brands are setting their sights on overseas markets. Taking a different approach than competitors…
Abercrombie & Fitch Wins Hong Kong Retail Bidding War Over Shanghai Tang
Abercrombie & Fitch Wins Central District Space For Brand’s Hong Kong Debut The Pedder Building, where Abercrombie & Fitch will debut in Hong Kong The retail market in Hong Kong continues to boom, and since space is a precious commodity in the notoriously jam-packed city, a real estate battle recently broke out between Hong Kong’s…
As China’s Luxury Market Evolves, Who’s Winning And Who’s Losing?
Aggressive Expansion In Recent Years May Cause Short-Term Pain, Long-Term Gain Dior's prospects look good as China's tastes evolve Though China’s red-hot luxury market — which has helped the global industry weather tougher times since 2008 — has slowed from high growth-rate estimates in the range of 35 to 40 percent in 2011 to anywhere from 13…
Upcoming Dior Homme Beijing Show Continues Emphasis On Upscale Luxury
As French Retailer Expands In China, High End Remains Focus Of Efforts Dior Homme’s fall show in Paris. (Women’s Wear Daily) Dior’s menswear division recently announced plans to hold its first runway show in China later this month, continuing the French fashion retailer’s measured and luxury-oriented China expansion plan. The April 25 Dior Homme show…
American Apparel in China: First-Tier Strategy Targets Trendy Niche
Marketing Manager Olivia Mok On The Aspirational Side of “Made In USA” American Apparel’s new LAB Concept-partnered location in Hong Kong. (Fashiononymous) Few brands can claim notoriety for both marketing and labor policies like American Apparel, known in the United States for its provocative advertisements and vocal advocacy of a sweatshop-free production model. The former…
The Designers Behind Chinese Label Bosideng’s International Expansion
Designers Nick Holland & Ash Gangotra Break New Ground Bosideng hit London on July 26 It may not be a household name in London quite yet, but the Chinese menswear label Bosideng (which opened its first overseas flagship on South Molton Street this summer) is tackling the market by underplaying its “Chinese-ness” and enlisting the…
Five Things You Need To Know About Luxury Marketing
Click:Flexographic Printing Machine For Sale “Luxury Is Aspirational, So It Has To Be International” Image: Bloomberg With annual growth around eight percent, the global luxury market is more than healthy, and “emerged” markets, such as China, have become the major contributors to its success. However, for the unfamiliar, marketing luxury brands comes with its own…
Luxury Brand Image In China: Avoiding The Risk Of Trivialization
Crowds at Nanjing's first Louis Vuitton store The luxury business in China is facing a natural evolution. Conspicuous logos are no longer a must for social recognition, at least in top-tier cities like Beijing and Shanghai, while — for major brands — retaining a luxury image is becoming increasingly difficult. As some top luxury players…
Shanghai Set For Int’l Fashion Culture Festival and Fashion Week
Shanghai is revving up for one of the busiest seasons of the year, as the city will host the International Fashion Culture Festival and Fashion Week through March and April. Since 1995, the Shanghai Municipal Government has made great efforts to offer a platform for exposure for China’s textile and fashion industries, continuing the global dialogue to…