Cocktail Party Example Of “Unique Experience” Brand Strategy Chinese clients are treated to a private fashion show at Ralph Lauren’s Shanghai flagship store. (Affinity China) In an April promotional event at Ralph Lauren’s Shanghai flagship store, Chinese guests were treated to wine, hors d’oeuvres, and an up-close fashion show as part of an increasingly common strategy…
Premium Japanese Denim Brand 45R Makes Beijing Debut
Company Produces Selvedge Denim On Antique Levi’s Looms 45R boutique at Sanlitun Village North The latest international brand to make its first appearance in mainland China, last week the high-end Japanese clothier 45R held a grand opening event at Beijing’s Sanlitun Village. Renowned for its premium (and incredibly expensive) denim, produced in Japan from Zimbabwean cotton on…
JOYCE Brings Savile Row To Hong Kong
JOYCE Central Stocks Three Leading Bespoke Brands British tailoring at JOYCE Central Never content to rest on its laurels, this week leading Hong Kong-based luxury retailer JOYCE followed up the European launch of its Romeo Gigli capsule collection with a special bespoke tailoring section in its Central location featuring the work of three British heritage…
China’s Roderic Wong Wins Audi Young Designer Award 2012
Click:bronze valve Wong Also Won Audi Star Creation 2012 Spot Roderic Wong (C) receives the Audi Star Creation Award A year after fellow Shanghainese designer Uma Wang won Audi’s Progressive Designer Award, this week China’s Roderic Wong (Wang Liang) won the Audi Young Designer Award 2012 in Singapore. As part of his award, which is…
International Luxury Brands In Crosshairs Of China’s Largest Private Company, Fosun
Fosun Looking At Foreign Luxury Segments For Overseas Investment Guo Guangchang, Chairman of Fosun Group Fosun Group, the largest privately owned conglomerate in mainland China, announced last week in Shanghai that the company has signed a memo of understanding to purchase a 9.5 percent stake in Greece’s Folli Follie Group for US$121 million. Fosun, which…
10 Minutes With…Luxury Jeweler Wendy Yue
“My Customer Is Generally Very Daring, Bold, And Not Afraid To Be Unique” Wendy Yue Rapacious Rose Establishing her first atelier in 1998 and eponymous brand four years ago, jeweler Wendy Yue has spent the last decade and a half transforming her design firm into one of the most renowned in Hong Kong, celebrated for its bold,…
China’s Luxury E-Commerce Market Heads In A New Direction
Macy’s, Neiman Marcus, Net-A-Porter Adapt “O2O” (Online-to-Offline) Model For China Net-A-Porter partnered with Shouke to launch TheOutnet.cn this year Last year, Jing Daily predicted that China’s nascent luxury e-commerce market, following massive investment by domestic and international companies in 2011, would see continued growth in 2012 but a broader industry shakeout due to overcrowding and…
LVMH Rushes To Keep Up With China’s Changing Tastes
New Strategies Emerge As Consumers’ Preferences Evolve Fan Bingbing poses with a logo-free version of Louis Vuitton’s Alma bag. The actress is an official Louis Vuitton brand ambassador. (Louis Vuitton) According to a new Financial Times article, several experts believe that LVMH’s less-than-impressive first-quarter growth numbers are due to the fact that the company underestimated the rate…
Louis Vuitton Latest Brand To Partner With Jiepang, “China’s Foursquare”
Location-Based Service Has Worked With Burberry, Puma, And Beijing’s Strawberry Festival Jiepang’s LV virtual badge Following recent collaborations with Burberry for the grand opening of its new Beijing flagship and the Strawberry Music Festival, the Chinese location-based service Jiepang (often referred to as “China’s Foursquare”) today announced its newest partnership, a tie-in with Louis Vuitton…
To Play Ball In China, Mulberry Needs To Up Its Game
Strategies That Brands Relied On In Past In China Won’t Cut It In Future Mulberry's one and only mainland China location in Beijing Much like larger British peer Burberry, whose recent slowdown sent shivers down the spine of the luxury sector, a profit warning posted this week by leather goods maker Mulberry has created a similar…