There are plenty of Chinese consumers who lap up big-name labels, but then there are the style mavens who can rattle off those indie brands you’ve never heard of with the ease of picking out a Gucci bag. It’s these guys and gals that flooded #REVOLVEsocialclub on June 15 to 17, the Shanghai debut shopping…
Category: Fashion
Global Lingerie Brands Bet Big on China Market
Chinese model Sui He in the 2013 Victoria’s Secret Fashion Show. (Shutterstock) As China’s affluent consumers begin to care just as much about what they’re wearing under their clothes as what outfits they’re wearing, lingerie brands from across the world are moving in on the market. In October, London luxury lingerie brand Agent Provocateur opened…
Video: U.S. Fashion Labels Have ‘No Strategy’ Without China
American fashion labels are working hard to catch up to European luxury brands in the China market, reports CCTV in a new video from the front lines of New York Fashion Week. In the segment above, the Chinese news network goes backstage to interview several U.S. designers on their China marketing strategies. “There is no…
3 Tips from Nike’s Customizable Sneaker Service That’s Fast-Growing in the China Market
What: Nike has been selling customized shoes for almost 20 years. But NIKE iD, the service that allows customers to design their own Nike shoes, has never been as important for the brand as it has in the last five years. Although the company doesn’t disclose sales driven by NIKE iD, it recognizes the service…
Mickey Mouse and Luxury Shopping in Shanghai: Value Retail Gets Set to Open Massive Disney Location
A rendering of Value Retail’s Shanghai Village near Shanghai Disney Resort. (Courtesy Image) As the gigantic Shanghai Disney Resort gets ready to launch on June 16, Pirates of the Caribbean, Star Wars, and Toy Story-themed attractions and Disney’s largest castle will likely draw many children, but the major attraction for Chinese parents will be nearby—luxury…
Xinhua Publishes Dubious Report On Luxury Brand ‘Quality Issues’
A Fendi boutique in Beijing. (Blue Mount) China’s state-run media isn’t shy about accusing foreign brands of bad service toward Chinese customers without much heed to whether the claims are legitimate or not. In line with this trend, a recent article on Xinhua conveniently rounds up a number of state media criticisms of foreign luxury brands which all…
Luxury Brands Break Sacred ‘No Discounts’ Rule To Cope With China Slowdown
Click:CCTV-21M CCTV Arrester Hermès broke its golden rule of not offering sales by holding one to clear unsold stock in China last Tuesday. (Flickr/SimonQ錫濛譙) They are well-known rules of Hermès—no sales; no selling at shopping malls. But these rules went out the window when Hermès held a discount sale last Tuesday to clear unsold stock…
Yoox’s Luca Martines: Mobile Sales and Niche Labels are Key for E-Commerce in China
Jewelry by emerging designers on display at the Vogue Talents Corner.com initiative. (Marco Laganà) Chinese fashionistas’ growing demand for niche labels is shaking up the country’s luxury industry. One e-tailer on the front lines of the trend is Yoox Group, which is expanding its China offerings thanks to consumers’ preferences for new emerging brands as…
‘Hey, What’s Up?’ Hollister Opening Brings SoCal Style to Beijing
Male models imported from California bring a strong sense of brand heritage to Sanlitun Village at Hollister’s store opening. (Erin Moy) During the opening of the Hollister Beijing store in the Sanlitun Village on Saturday—the seventh Abercrombie & Fitch-owned retail location to enter China—the line outside the store made it seem as though they’re giving…
7 China Luxury Influencers You Need to Follow on Instagram
WeChat may be where it’s at right now when it comes to keeping social media fans in the loop in China, but countless fashion-forward Instagram accounts are still going strong despite the app being blocked on the Chinese mainland. Many of the talented account holders are celebrity style bloggers and models who have already established…