What: In collaboration with popular Chinese KOL Mr. Bags, French luxury brand Roger Vivier recently launched a WeChat campaign that featured a flash sale intended to drive users to its online store and recruit more followers. While the visually alluring campaign was only for a limited time—it was up for seven days—it gave the brand’s WeChat account…
Category: Fashion
Hublot’s Chinese Flag Watch Commemorates Sino-Swiss Free Trade Agreement
Swiss watchmaker Hublot was commissioned to create the official watch commemorating the Sino-Swiss FTA going into effect. (Hublot) As the provisions of China and Switzerland’s bilateral free trade agreement (FTA) signed last year are set to take effect, Swiss watchmaker Hublot commemorates the milestone with a special-edition watch that was presented to Chinese officials at the 2014 Sino-Swiss…
‘Lady Dior As Seen By’ Marks Latest ‘Iconic Piece’ Exhibit To Hit Greater China
An image from the “Lady Dior As Seen By” exhibit, which will arrive in Hong Kong on September 11. (Dior) Earlier this summer, it was Chanel’s little black jacket. This month, it’s Burberry’s classic trench. Now, after originating in Shanghai two years ago, Dior is bringing its own exhibition of an iconic piece back to Greater…
Bosideng Shifts UK Strategy To Emphasize Chinese Design
Bosideng’s London store. (Bosideng) When billion-dollar Chinese clothing brand Bosideng decided to expand into the UK with the objective of appealing to European customers, it hired British designers to create clothes with an aesthetic that is markedly different from the down coats for which it is known in China. In a recent change of branding strategy,…
New York Fashion Week Interview: Chinese Model Jing Wang On The Changing Face Of Fashion
Chinese models are a rising force in the international fashion world with increasingly high incomes and a growing presence in print and on the runway. Before today’s start of Mercedes-Benz New York Fashion Week, we caught up with New York-based Chinese model Jing Wang, who will be taking part in her third show season and…
China Spotlighted On And Off Runway At New York Fashion Week
Liu Wen at Diane von Furstenberg. (WWD) Chinese celebrities such as Yao Chen, Zhang Zilin, and Li Chen are no strangers to the front rows of New York Fashion Week (NYFW), but the strong presence of Chinese celebrities, models, and design during this recent season showcased just how quickly Chinese fashion figures are rising on…
10 Rising Female Brand Ambassadors in China You Should Know
In recent years, international brands are racing to secure partnerships with leading celebrities to reach Chinese consumers, especially the younger generations. The role of brand ambassadors is becoming increasingly important for establishing, maintaining and promoting a brand’s image. A wrong choice in ambassador can have a damaging effect on a brand’s reputation. Below is a…
Hong Kong Retail Rents Remain Sky-High Despite Slowdown
Hong Kong’s Causeway Bay shopping area. (Shutterstock) Even as slumping sales force luxury brands renegotiate retail rent prices and close stores in Hong Kong, a new report finds that it’s still the second-priciest place in the world to open up shop. According to Cushman & Wakefield’s newly published “Main Streets Across the World” report, Hong…
First Look: Chinese ‘Slow Luxury’ Brand Shang Xia Channels Ming Dynasty for Spring
Shang Xia’s S/S 2015 Opera collection for women. (Courtesy Photo) A Jing favorite since its launch in 2010, Shanghai-based Shang Xia has gradually developed a growing fan base of shoppers attracted to its blend of traditional Chinese craftsmanship and modern collections and silhouettes. The Hermès-backed brand currently has three flagships, in Shanghai, Beijing, and Paris,…
ELLE China Editor Becomes CEO as Chinese Fashion Magazines Up Their Digital Game
ELLE China has expanded the role of editorial director and BoF 500 member Xiao Xue to CEO and editor-in-chief as the magazine continues to forge a path into a multimedia landscape. Xiao Xue started her journey in 2006 at ELLE China as chief content officer and ever since has implemented a digital revolution at the magazine, which now…