The last few months have brought a flutter of Chinese ambassador and partnership reveals from luxury brands, with some more controversial than others. Despite being one of the first high-end international labels to enter China in the mid-1980s, Bally had yet to tap Chinese influencers for large-scale marketing—that is, until now. The Swiss luxury fashion…
Category: Fashion
The 5 Top Luxury Luggage Collaborations for the Chinese Market
China has become a major market for luxury luggage over the past decade, with domestic demand increasing from $12.1 billion USD in 2006 to an estimated $62.5 billion USD in 2017, according to IBIS World. In addition to being the world’s largest manufacturer of luggage, China is also one of the world’s largest luggage consumers….
Burberry’s Art Of The Trench Goes Local In Shanghai
Li Daqi wearing the iconic Burberry trench in a Shanghai neighborhood. (Trunk Xu) Burberry has enlisted a wide range of local creative talent to highlight its most iconic coat in Shanghai starting this month for the fourth global installation of its Art of the Trench exhibit. The exhibit will feature photos of more than 50…
Spring Festival Spotlight | Vacheron Constantin’s ‘Year Of The Horse’ Watch Series
Vacheron Constantin’s “Year of the Horse” special-edition watches. (Vacheron Constantin) Following its successful “Year of the Snake” edition watches from this past year’s zodiac calendar, Swiss watchmaker Vacheron Constantin has introduced its new horse-themed collection for the upcoming Chinese New Year. According to Blouin ArtInfo: The company is emphasizing the watches’ exclusivity and craftsmanship in…
6 Top Chinese Fashion Designers You Need to Know Now
From the runway to exhibitions, and presentations to digital, London seems like the fashion city of choice for the China invasion. This season’s London Fashion Week S/S 16 presentations saw a strong concentration of Chinese designers utilizing the event as a platform to showcase their collections as London consistently dominates Paris, Milan, and New York…
Gola Gets Back To Its Roots To Sell Chic Sneakers In China
Individuality and comfort are key tenets of Gola’s brand heritage that it hopes to promote in China. (Gola) “Trendiness” and “comfort” are the two main selling points of leisure shoes. Chinese consumers buying this type of footwear are mainly aged between 18 and 45, with students and office workers making up the main market share….
The Magnificent 7: China’s Fashion Designers of the Future
As China’s fashionistas seek unique urban clothing, Alibaba announced this week that Taobao will increase its support for emerging brands and local Chinese designers. With millennials no longer swept away by traditional luxury alone, China’s young design talents are riding the wave of a growing appetite for alternative, fresh brands. Read below for Jing Daily’s pick of seven local designers…
Milan Fashion Week Teams up with JD.com to Reach China’s Online Shoppers
Gucci’s Spring/Summer 2016 runway show at Milan Fashion Week. (Gucci) While most European luxury brands are wary of agreeing to sell their goods on mass-market Chinese e-commerce platforms, Milan Fashion Week’s organizer is embracing e-tail giant JD.com with a high-profile new partnership. The Camera Nazionale della Moda Italiana chose the day before Milan Fashion Week’s…
10 Hip Sportswear Gifts for the Year of the Monkey
Converse x Clot x Andy Warhol’s collaboration for Chinese New Year. (Courtesy Photo) The monkey is everywhere this year, especially in these 35 luxury brands whose campaigns are an attempt to appeal to their Chinese audiences during the Chinese New Year shopping season. Consumer reaction to the products in China so far has been a…
Hong Kong And Macau Lose Luster For Luxury Retailers
Shoppers on Hong Kong’s Canton Road in December 2014. (Shutterstock) When leading global luxury conglomerate Richemont reported its dismal third-quarter 0 percent global sales growth this week, it blamed two main Asian locations for the slump: Hong Kong and Macau. While China’s Special Administrative Regions have long been been luxury shopping hotspots for mainland tourists…