In 2017, several major luxury brands finally realized the importance of developing a comprehensive digital strategy to cater to affluent Chinese consumers, people whose daily lives are heavily interwoven with the internet. Recommended ReadingThe 10 Cosmetics Brands that Dominated China in 2017By Hui Zhi What follows is a detailed recap of major brands’ digital strategies,…
Category: Fashion
Niche Fashion Labels Bridge Gap Between High Street and High End in China
With the popularity of lesser-known high-end brands in China starting to rise, buyer stores that select, stock, and distribute brands to retailers across the country are cashing in on a newer, fresher fashion market. These alternative brands are increasingly being made available as an option between fast fashion and top high-end luxury brands, initiating a…
Interview: A-List Stylist Mix Wei Talks Chic Celebs And Chinese Brands
Mix Wei dressed Zhang Yuqi in Ulyana Sergeenko at Cannes Film Festival last year. With the luxury market in China becoming increasingly competitive, one tried-and-tested approach for many brands to boost sales is celebrity endorsement. With a reach of tens of millions on their social media accounts, local stars and fashion icons such as Shu…
Luxury Item Repair Startup Master Bao Gathers Huge VC Interest
Master Bao (包大师) provides a service you wouldn’t think necessary, offering after-sales service on luxury goods that you’d hope luxury brands would themselves provide. Yet, clearly people see a role for the service. In November, Master Bao received a 10m RMB ($1.53m) pre-A round investment led by Haixu Capital, who have also invested in better-known names…
Chinese Designers: Fashion’s Future Powerhouses?
As China Fashion Week kicks into high gear in Beijing, Bloomberg interviews London-based Chinese fashion designer Ping He, who just unveiled her latest collection at London Fashion Week. In the video embedded above, she discusses her views on the reasons for the success of Western luxury brands in China and the future of Chinese fashion….
Hong Kong Protests Only Part Of The Picture For Retail Slump
The democracy protest in Hong Kong on Monday, September 29. (Apple Daily) As the beginning of China’s Golden Week—one of the busiest shopping times of the year—China’s National Day on October 1 is typically a date that Hong Kong’s retailers look toward with great anticipation. This year, however, they’ve been waiting for the day with…
Designer Chocheng Combines Luxury Tailoring with Film Noir
Films and fashion are a definitive creative pairing that, when used together, express the powerful language of visual narration. This is what emerging fashion designer Cho Cho Cheng hoped to show his audience with his Chocheng Autumn/Winter 2017 collection at New York Fashion Week, which pays tribute to a 1946 film noir “The Big Sleep,”…
How Chinese Consumers Reacted to Dragons on the Runway at the Victoria’s Secret Fashion Show
While a record number of Chinese models strutted down the runway of this year’s annual Victoria’s Secret Fashion Show, the brand’s additional attempts to woo Chinese consumers through dragon-themed outfits were called “racist” in a since-deleted English-language article on Cosmopolitan. According to a look at comments on Chinese social media, the show’s Chinese elements also…
Beijing Critics Underwhelmed by Ivanka Trump’s Brand in New Video
It’s hardly a secret that many Chinese consumers adore Ivanka Trump, and one would expect this adoration could translate to her brand, should it come to China. However, a new video posted by Chinese state-run news agency, the Global Times, suggests millennial shoppers are decidedly critical of her luxury label. In the video, reporters are…
Moncler Advances its “Genius” Strategy in China
Italian luxury brand Moncler made a radical break with tradition at Milan Fashion Week. Instead of introducing a single Fall/Winter collection, Moncler showed eight separate lines by eight different designers, including some astonishing, almost unwearable pieces by visionaries such as Craig Green, Pierpaolo Piccioli, Simone Rocha, and Hiroshi Fujiwara. One of these collections will be…