Digital Marketing Campaigns Through February 15, 2013 A roundup of new and ongoing digital campaigns launched by luxury brands in China through February 15, 2013, featuring Givenchy Beauty, Lane Crawford, and Coach. Givenchy Beauty From February 8-14, Givenchy Beauty’s official Sina Weibo page encouraged fans to write Valentine’s Day love letters using the hashtag “#2.14喊出你的真爱#” (“2.14…
Category: Fashion
Interview: Fashion Designer Peggy Tan’s Cheongsam Dream
Tan Discusses Chinese-Inspired Designs & Future Plans Designer Peggy Tan (Image: Michael Mundy) Taiwanese-born, New York-based designer Peggy Tan recently unveiled her new S/S 2012 collection, the second for her clothing line Mandarin & General. Heavy on Chinese elements like Cheongsam (Qipao) design and silk, for Mandarin & General Tan thoughtfully sources, reconsiders and…
“Right Now, We’ll See The Ascent Of The Asian-American Designer”
Asian, Female, and Fashionable At New York’s Museum Of Chinese In America New York-based label, Slow and Steady Wins the Race This week, Jing Daily correspondents had the chance to stop by New York City’s Museum of Chinese in America (MoCA) for the event MoCA Style: Female, Fashionable, NY, which kicked off their winter/spring 2013 fashion-focused…
London And China Double Stitch A Sartorial Bond
The Unspoken Fashion Relationship Between China And Britain Young Chinese designers like Huishan Zhang are making more appearances in London As London Fashion Week draws to a close, our attention has been drawn to the influx of Chinese designers whose collections graced the runways over the course of the Spring/Summer 2013 installment. While they by no…
Niche Aftermarket Services On The Rise In China Luxury Market
Luxury Handbag Mending Services Proliferating In Major Chinese Cities Fickle gift recipients or regular shoppers have contributed to the rise of the luxury second-hand shop in China One of the interesting byproducts of China’s booming luxury market has been the appearance of specialized companies providing niche aftermarket services. As mainland Chinese wine collectors and dealers…
Sina Debuts Luxury Online Shopping Platform: Is China’s “E-Luxury” Market Getting Saturated?
Click:vanilla prepaid card balance Sina The Latest To Join The B2C Luxury Online Retail Fray Sina Luxury (Image: TechWeb) Following the lead of competitors like Netease, Alibaba and Tencent, this week the largest Chinese-language news portal, Sina (新浪) launched its new luxury e-commerce platform, Sina Luxury, in the hopes of tapping the country’s increasingly young and free-spending…
Profile: Up-And-Coming Fashion Designer Liu Lu
New York-Trained Designer Returned To Beijing In 2007 Designer Liu Lu (Photo: Luvon) She may be young, but Beijing-based fashion designer Liu Lu (刘璐) has quickly made waves in the Chinese fashion world since completing her studies at New York’s Parsons School of Design in 2006. Launching her own labels after returning to the Chinese…
Bulgari’s Shanghai Flagship: A Lesson In Localization
Figure Eight Chandelier, Serpentine Decor Bulgari's Shanghai flagship launch (Image: Bulgari Sina Weibo)Having closed for renovations last month, this week Bulgari opened the doors of its all-new Plaza 66 flagship in Shanghai with a blowout attended by a bevy of local celebrities and featuring a distinctly serpentine theme. Centered around the lighting of a massive…
Korean Cosmetic Brand Sulwhasoo Debuts In Beijing, Sets Out China Strategy
Korean Cosmetics Brand Sulwhasoo Opens First Counter In Beijing, With More To Come Sulwhasoo’s Parkson Department Store opening in Beijing Last week, Korean cosmetics brand Sulwhasoo opened its first make-up counter in China at Beijing’s Parkson Department store. With the goal of becoming one of Asia’s top premium brands, Sulwhasoo parent company Amore Pacific plans…
In Hangzhou Luxury Market, “The More Expensive, The More Popular”
Luxury Sales At Hangzhou Tower Approaching 1 Billion Yuan In First Seven Months Of Year Hangzhou Tower Hangzhou might not have the same reputation as a critical luxury market as nearby Shanghai, but the city of 9 million boasts something that larger cities like Guangzhou and Shenzhen can’t: a consumer base that actually prefers to…