Kicks With A Cause In Mind French label Lacoste, no stranger to China collaborations, recently teamed up with BEGINS, the Beijing boutique founded by Chinese singer and fashion designer Zhou Bichang, to create a collection of eco-friendly sneakers. Currently available for 850 yuan (US$137) at BEGINS shops in Beijing and Hangzhou, as well as on the company’s…
Category: Fashion
China: This Week In Digital Luxury Marketing
Click:验证码API A roundup of new and ongoing digital campaigns launched by luxury brands in China through February 23, 2013, featuring Longchamp, Ritz-Carlton, and Cadillac. LongChamp Do you know how long Canadian model Coco Rocha has been working with Longchamp? Three participants who answer the question correctly by February 25 on Longchamp’s Weibo account will win…
Mercedes-Benz China Fashion Week Kicks Off In Beijing (Photos)
Jing Daily Attends Mercedes-Benz Fashion Night Out Schumacher’s S/S 2012 collection at Mercedes-Benz Fashion Night Out Running from October 24 to November 2, Mercedes-Benz China Fashion Week S/S 2012 launched this week at 751 D-Park in Beijing’s 798 Art Zone. Last night, members of the Jing Daily team attended the event’s opening ceremony, the Mercedes-Benz-sponsored…
Dior Launches Second “Secret Garden” Campaign In China
Debuts This Weekend In Chinese Vogue; One-Minute Film To Follow In June Following its successful 2012 “Secret Garden” print and video campaign, Dior is rolling out a second installment, starting this weekend in the Chinese edition of Vogue. After its China debut, the print campaign will continue in Italian Elle and French Vogue. Like last year’s…
Chinese Menswear Brands Harbor International Ambitions
Chinese Designers Seek Greater Visibility Overseas VOLV-Qingqing Wu S/S 2012 collection debuted in New York Male fashion trends in China aren’t limited to luxury man-bags and polo shirts. At the recently concluded Mercedes-Benz China Fashion Week S/S 2012, menswear brands and designers enjoyed a higher profile, with the likes of VLOV-Qingqing Wu, Zuoan, Zeng Fengfei,…
LONDON show ROOMS To Introduce Rising Stars Of British Fashion To Hong Kong
Event, Supported By Li & Fung And British Fashion Council, To Run October 31 – November 1 Dress by designer Mary Katrantzou Running for two days next week, the British Fashion Council‘s (BFC) LONDON show ROOMS event will introduce some of London’s rising stars to Hong Kong’s fashion crowd. Supported by local trading powerhouse Li…
Hong Kong’s Goods of Desire (G.O.D.) Goes International
G.O.D.’s First Foray Into International Markets G.O.D. founders Benjamin Lau and Douglas Young at the grand opening of their Singapore flagship Beloved in its native Hong Kong for tongue-in-cheek interpretations of local design and culture, Goods of Desire (G.O.D.) recently made its first foray into international markets, opening a flagship at Singapore’s Central. Firmly establishing…
Higher-End H&M Imprint COS Opens First Asia Location In Hong Kong
COS Currently Has 51 Locations In Europe COS lands in Hong Kong (Image: Divia Harilela/The D'Vine) This week, COS (Collection of Style), the more sophisticated sister brand of Swedish retail giant H&M, unveiled its first Asian location on one of Hong Kong’s main shopping arteries, Queen’s Road Central. The two-story, 6,000-square-foot boutique is COS’s first…
Ralph Lauren Takes (Another) Shot At China, Targets Europe-Bound Chinese Tourists
American Brand Looking To Lift Prospects Amid Sluggish European Demand Ralph Lauren's 4D show took place in New York and London in 2010 Much-discussed but long-delayed, Ralph Lauren’s China expansion push may finally take place this year, with the American brand announcing this week plans to open 60 stores in the Greater China region within the next…
Online To Offline: Neiman Marcus Promotes E-Tail With Shanghai Runway Show
Company Launched Chinese E-Commerce Site In December 2012 Neiman Marcus fashion show at Three on the Bund A little over a year after the Dallas-based luxury retailer Neiman Marcus announced its entrance to the China market via a $28 million investment in Glamour Sales Holdings, and nearly four months after launching its Chinese-language e-commerce site,…