A model walks the runway wearing Chi Zhang at the JD Fashion Runway Show at Pier 59 Studios on February 17, 2016 in New York City. (Albert Urso/Getty Images for JD) When Chinese e-commerce giant JD.com held its recent New York Fashion Week runway show on February 17, a group of up-and-coming designers from China…
Category: Fashion
Skater Goes Chic In China: Vans Taps Into Chinese Creative Class
A concert at a Vans marketing event in Guangzhou. (Courtesy Photo) Known mainly in the United States as a skate shoes brand with a demographic skewing adolescent and male, Vans shoes in China appeal to a much broader, trendier consumer base. At 300-500 yuan (US$38-64) per pair, the shoes also occupy a higher price bracket…
China’s High-Fashion Players Are Hungry for Sustainable Design
The luxury industry has long had its eyes on China when it comes to initiatives for eco-friendly practices, with conglomerates like Kering making major moves for bringing sustainability into its China relationships. But even on a more local level, eco-friendly efforts have been gaining momentum in the country. Across China, a growing number of high-end…
A Victoria’s Secret-Style Runway Show with Underage Girls Sparks Controversy in China
A Victoria’s Secret-type fashion runway show featuring young Chinese girls wearing revealing lingerie and accessories has caused a public outcry in the online community in China. The organizer, a shopping mall located in Southwest China, was criticized for inappropriately sexualizing young girls. Since the story broke, first by the Daily Mail on August 9, and…
Photos: China’s Sports Stars Show Off Their Lavish Lifestyles
If you’ve ever wondered which luxury brands are preferred by China’s sports stars, a comprehensive 50-photo slideshow on Chinese website 163.com should lay all questions to rest. Discovered by Abe Sauer at Brand Channel, the images shine light on the ostentatious taste of the country’s Olympians, soccer players, and basketball heroes. These photos also show the huge…
Enzo Ring Ad Queries, ‘How Many Times Do You Want To Get Married?’
A new advertising campaign by jewelry maker Enzo shows off its collection of engagement rings by asking Chinese readers how many times they want to tie the knot—however, the question is rhetorical, and meant to emphasize its wide variety of ring selections rather than a variety of spouses. According to a Chinese-language article on DamnDigital,…
Interview: ffiXXed Studios Attracts Opening Ceremony and Lane Crawford from Shenzhen Mountain Base
For a brand that works out of a small studio at base of a mountain in China, ffiXXed Studios has little trouble attracting international attention. Australian founders Fiona Lau and Kain Picken drew a highly anticipatory crowd of fans, media, and buyers from across the globe at their Autumn/Winter 16 presentation for Shanghai Fashion Week…
Golden Opportunity: Chinese Jewelry Brands a Solid Match for World’s Luxury Giants
A gold display at a Chow Tai Fook store in Beijing. (Jing Daily) Luxury industry commentators often discuss the fact that China has yet to produce a major luxury brand that can compete with global giants from Europe. A new study by Deloitte finds that the exceptions to this, however, are Chinese jewelers, who are…
American Rag CEO Mark Werts: Chinese Consumers are ‘Tired of All the Usual Brands’
American Rag’s display of Chinese fashion designers at its LA store. (Courtesy Photo) A California mainstay for hipster essentials, iconic American lifestyle multi-brand retailer American Rag Cie will be entering China this fall with the launch of its first flagship store, opening in the heart of Shanghai in the Jing’an Crystal Galleria. With a more-than-21,000…
Can Swiss Fashion Designers Gain Traction in the China Market?
Swiss watches have always been at the top of the shopping list for Chinese overseas tourists, but would they be as passionate about niche designer brands from Switzerland? China is reported to be the fifth largest market for Switzerland tourism and its status is rising. Individual travelers from China to Switzerland rose 144.5 percent in…