Whether the fashion lingerie brand Victoria’s Secret can successfully break into China’s lingerie market is an open question, but its upcoming annual fashion show, which the brand has announced will take place in Shanghai on November 28 (its first show in China), is set to be a hit among Chinese consumers. Tickets to the invite-only event are…
Category: Fashion
Vivienne Westwood, K11 Team Up With Chinese Contemporary Artists for Climate Change
K11 has been one of the pioneering shopping malls in China for art and luxury crossovers, but its latest exhibition takes the concept a bold step further. The team’s first direct collaboration with a luxury fashion brand, Get a Life! is an exhibition that shows Chinese consumers how climate change is affecting their world from…
How Chinese Fashion Labels Are Adapting to Their Rapidly Changing Market
A photo from PEACEBIRD’s lookbook. (PEACEBIRD) Until the late 1990s, the notion of fashion brands was an empty shell for the majority of Chinese consumers. A brand was considered to be a “famous name”, a mere expression of status but nothing really specific. In the early 2000s, the living standards of Chinese people dramatically…
London Fashion Week Chinese Designer Spotlight: Renli Su
A look from Renli Su’s Autumn/Winter 2016 collection that was debuted during London Fashion Week. (Courtesy Photo) Ethical fashion is increasingly coming to the forefront of Chinese luxury shoppers’ consciousness, and this is what London-based designer Renli Su counts on when she sources her fabrics from Chinese, Indian, and Tibetan villages. For her Autumn/Winter 2016…
Photos: The Best CNY Retail Displays Worldwide
Luxury brands are celebrating Chinese New Year in 2018 with Year of the Dog designs, unique digital marketing campaigns, and creative window displays. Common themes include red and gold color schemes, Chinese lanterns, and dogs. With Chinese New Year falling on February 16 this year, some stores have chosen to simultaneously display lunar new year…
China’s Middle Class: the Savior for Coach’s Flagging Sales
Chinese actress Zhu Zhu in an ad for Coach. (Weibo/Coach) While many fashion and leather goods brands are looking to North America as they feel the effects of China’s luxury slowdown, accessible luxury brand Coach is seeing the exact opposite phenomenon with its own sales growth numbers. Although brand recently revealed that it’s in need…
VR is the New Reality for China’s Online Shopping Portals
Virtual reality is currently big news in China. While the high costs involved relative to perceived returns continue to deter many brands in the West from wholeheartedly embracing the technology, Chinese companies are racing ahead buoyed by a consumer base that is eagerly devouring all things VR. Once the limited realm of the gaming community, virtual…
Chinese Models Make Their Mark On New York Fashion Week
Xiao Wen Ju walking the Tory Burch F/W 14 runway at New York Fashion Week. (Women’s Wear Daily) Now that New York Fashion Week has come to an end, women’s interest blog Jezebel has released its semi-annual report on diversity on the runways. This season, the site finds that the number of Asian models hasn’t…
El Corte Inglés Rings In Year Of The Horse With Chinese Designers And Don Quixote
Click:High-end custom furniture The Chinese New Year welcome sign at Spanish department store El Corte Inglés. (El Corte Inglés) From London to New York, department stores across the world have been creating innovative campaigns to cater to Chinese tourists during this week’s Chinese New Year travel season. One location that’s really going all out for…
Three Key Trends To Follow In China’s Luxury Watch Market
Swiss watchmaker Roger Dubuis’ boot at the Salon International de la Haute Horlogerie. (Roger Dubuis) With a slowdown in sales thanks to China’s ongoing anti-corruption campaign, the luxury watch industry has been scrambling to find out how to reach Chinese customers want amidst this new business environment. On July 3, in an interview with Beijing…