Brand Has Worked On Reinvention Campaign For Two Years; Factory Has Been In Production Since 1955 Shanghai creative agency Jellymon's collaboration with Shanghai Watch came out in 2009 Although most of the world’s top watchmakers remain cozily ensconced within the borders of Switzerland, as with most luxury industries “the Chinese are coming”…in this case, to…
Category: Fashion
Hugo Boss Signs JV Agreement With Rainbow Group (Follow-Up)
German Fashion House Expects Modest Growth In 2010 After Dip In Sales Last Year Hugo Boss hopes to open 20 new locations in China annually (Image: 家纳福) This May, Jing Daily reported on rumors that Hugo Boss was thinking of forming a joint venture with the Macau-based fashion retailer Rainbow “to tap rising Chinese consumer…
China’s Top 10 Domestic Luxury Brands Of 2010
Netizens Vote On Favorite Brands, Gifts, Celebrities Of The Year The top brand of 2010 among NobleChinese readers: Wuliangye baijiu Now that 2010 is winding down, it’s about that time for the annual “Top 10” lists to start appearing. This week, the Chinese luxury portal NobleChinese went the extra mile and actually posted several top…
Selling To The Chinese: Digital & Social Media Marketing
Observations Suggest Brands That Court Younger Customers Digitally Might Come Out Ahead New department stores like Lane Crawford in Beijing have increased the number of luxury brands available to potential buyers in Beijing While many luxury brands are counting on ostensibly luxury- and brand-mad Chinese consumers to bring in steady profits for the foreseeable…
Egyptian Suit Maker Tripling Production On China Demand
Arafa of Egypt Reorganizing To Focus On High-End 1 billion black suits China may have its own aspiring luxury suit brands (previously), but the Chinese high-end suit market looks like it’s set to get a little more crowded. This week, the Egyptian textile company Al Arafa Investments and Consulting announced that it plans to triple production…
Chinese Luxury Brand NE-TIGER Channels Zodiac At 2011 Haute Couture Fashion Show
“Hua Fu” Collection Kicks Off China International Fashion Week In Beijing Zhang Zhifeng (C) and models following NE-TIGER's 2011 Haute Couture runway show in Beijing On October 25 in Beijing, domestic Chinese luxury fashion brand NE-TIGER presented its 2011 Haute Couture Collection of Hua Fu, or Chinese national dress, kicking off China International Fashion Week for…
Prada Teams Up With Chinese Artist Yang Fudong For “First Spring”
Black-And-White Film Follows Trend Of Fashion Houses Heading To Shanghai For Inspiration Image courtesy Prada/Yang Fudong It seems that Shanghai is becoming the go-to spot for the world’s top fashion brands, not only for new customers but for inspiration as well. Last month, Karl Lagerfeld held his “Maison d’Arts” show at the new Chanel boutique…
Louis Vuitton Turns To China For Inspiration
Spring-Summer 2011 Menswear Collection Incorporate Chinese, Asian Design Touches Chinese influence on display One of the interesting effects of China becoming the second-largest luxury market in the world has been the gradual influence of Chinese design in recent collections by major designers. Late last year, we saw this in Chanel’s pre-fall collection (debuted in Shanghai),…
Chinese Acquisition Of Scottish Cashmere Producer Todd & Duncan “All Sewn Up”
Ningxia Zhongyin Becomes First Chinese Firm To Take Over A UK Cashmere Company, Eyeing Growth Of Domestic Market In China Ningxia Zhongyin is one of the world's top producers of cashmere fibers — with its acquisition of Todd & Duncan, it has greatly increased its global footprint Cashmere, a major contributor to the economy…
Hermès “Contemporary Craft Masters” Show, Today Art Museum (Beijing)
Hermès Displays New Spring/Summer Collection In “Contemporary Craft Masters” In Beijing The Art of Silk Scarves. Last week, Hermès held a press preview for its “Contemporary Craft Masters” show at the Today Art Museum in Beijing, also the location of the French luxury brand’s “Tale of Silk” show in 2008. Upon entering, the show takes…