A giant LED screen at Beijing’s The Place shopping center. (Jing Daily) Brands looking for their next China store location may want to opt for a spot in a mega-mall rather than on a busy shopping street, according to the results of a new CBRE survey on Asia-Pacific consumers’ shopping habits. For a recently released…
Author: FASHIONISLANDBLOG
Does Dior Have an Identity Crisis in China?
The rise of social media has made the life of luxury brands much harder these days. The effort to shape and sway online consumer sentiment via well-planned digital marketing campaigns can be extensive; and the results— highly unpredictable. Parisian fashion powerhouse Christian Dior is the latest example in the Chinese luxury market where a brand’s…
China Saves Tod’s Sales for the First Half of 2017
While Italian luxury group Tod’s reported a 2.9-percent decline in revenue for the first half of 2017, sales from China increased 1.4 percent for the first half, year-over-year. Even though China is placed third by region share, right after Italy and Europe, it’s the only region that experienced positive growth, which means Tod’s next task could be…
30 Chinese Designers to Take Stage at Major Fashion Shows Internationally This Year
Chinese fashion designers have continued to make strides on international stages this year. During the upcoming Spring/Summer 2018 Fashion Week in Milan, Paris, London and New York, according to the official calendar, 30 designers who are either Chinese or have a connection to China will debut their latest collections at one of the major shows. That’s…
Meet Fan Bingbing, Cannes Juror and the Darling of Luxury Brands
Click:Flexographic Printing Machine Manufacturer Among the top celebrities and film professionals who have gathered on the French Riviera for the 70th annual Cannes Film Festival is Fan Bingbing. The Chinese actress, who first turned heads at the event seven years ago when she wore Lawrence Xu’s sensational Dragon Robe on the red carpet, attends this year…
Function Meets Fashion: China’s Pollution Masks Take High-End Turn
A crystal-studded face mask at Chinese designer Masha Ma’s Paris Fashion Week runway show featuring her Spring/Summer 2015 collection. (Courtesy Photo) As China’s latest fashion trend, it has shown up on the official Paris Fashion Week runway. It’s sold alongside Givenchy pumps, Chloé handbags, and Lanvin dresses in a high-end online boutique. It appears in…
Ferragamo Fends Off China’s Luxury Slowdown With 20 Percent Retail Growth
Ferragamo’s special-edition Chinese New Year handbag for the year of the horse. (Ferragamo) Although China’s crackdown on official gifting placed a major dent in the country’s luxury sales growth in 2013, Salvatore Ferragamo S.p.A.’s just-released year-end financial results demonstrate that it’s possible for some brands to avoid the trend. According to Ferragamo’s preliminary consolidated revenue…
China’s Booming Middle Class To Drive Decade Of Retail Expansion
The IFC Mall in Shanghai’s Lujiazui Financial District. (Shutterstock) While China’s ongoing luxury market slowdown has hit sales in the country’s shopping centers this year, a new report by real estate investment firm CBRE argues that China’s rapidly growing middle class is set to propel significant retail expansion over the next 10 years. Entitled “The…
Literalist Year of the Dog Luxury Items Mocked Online
Limited edition holiday products can be an effective way of marketing to luxury buyers in the lead up to Chinese New Year, but in recent years, the designs have garnered criticism from Chinese media, social influencers, and consumers. Many feel that foreign designers don’t understand how to incorporate traditional Chinese elements and zodiac animals in…
Ask Hung Huang | Commercial Christmas in China
Christmas decor mixed with a Star Wars promotion at the IAPM mall in Shanghai, China on December 6, 2015. (Shutterstock) With elaborate Christmas trees on display in malls and hotels across China, it’s clear that the holiday has taken hold as a prime marketing opportunity despite its foreign origins. To get some more details on…