As generations evolve, so too do their markers of luxury. Price points, heritage and access barriers that once defined luxury along a clear spectrum have given way to something more multi-dimensional for Chinese millennial consumers. Whether post-80s, post-90s or even post-95s, this powerful demographic is redefining what affluent consumerism means, and just as they seek…
Author: FASHIONISLANDBLOG
A Day in the Shopping Life of a Young Affluent Chinese Man
On a sunny Saturday afternoon, my Chinese investment banker friend Fred came to pick me up at my apartment to take me shopping. While Fred, aged 31, has the money to spend on clothes and his lifestyle—he works at one of those storied financial institutions on Wall Street and claims to make more than $200,000—he…
Apple Watch and Hermès: a Match Made for China
The new Apple watch with a Hermès band. (Courtesy Photo) As Apple continues on its quest to up the fashion quotient of its Apple Watch, the brand’s newly announced partnership with luxury brand Hermès could give the wearable gadget what it needs to take off Apple’s most important market for the future—China. This week, Apple unveiled…
David Beckham Bets on China’s Love for British Heritage with ‘New Vision’ for Kent & Curwen
Creative director Daniel Kearns and business partner David Beckham brought their new vision for British heritage brand Kent & Curwen to China on Tuesday, with an evening of cocktails and an immersive presentation at The Waterhouse at South Bund, Shanghai. Since announcing the collaboration with David Beckham in 2015, the partnership has made no secret…
Wang Peiyi: Chinese Designers Must Express Voice On Global Fashion Stage
Wang Peiyi, the first mainland designer to hold a runway show at Milan Fashion week, told CCTV in a recent interview that in order for Chinese designers to have a growing role in the international fashion scene, the entire fashion industry needs to get involved. “We need to make a voice altogether on the global…
China’s Growth Potential ‘Impossible For Retailers To Ignore’
The top 11 countries in A.T. Kearney’s Global Retail Development index for 2014. (A.T. Kearney) China’s retail growth may have slowed over the past year, but its spot as the second most promising location in the world for retail development still makes it a vital market for brands, according to A.T. Kearney’s annual Global Retail…
Luxury Outlet Malls Lure Chinese Shoppers At Home And Abroad
Click:Anti-aging Beauty Device Brand A rendering of the Wuxi Bailian Outlet Mall. China’s luxury consumers are known for being price conscious, considering the fact that they get roughly two thirds of their goods outside the mainland thanks to its significantly higher luxury prices. With the swelling of China’s middle class and continuation of its economic…
How LVMH Adapts To China’s Evolving Luxury Market
Chinese model Liu Wen in an ad for Louis Vuitton’s Les Foulards D’Artistes artist scarf design collaboration. (Louis Vuitton) Despite discussion that China’s economic growth may be picking up again after several months in slowdown mode, LVMH still posted lower-than-expected sales growth numbers for the third quarter last week that was due in large part…
British Heritage Boosts China’s Love For Tweed And Wool
A Topman ad for Harris Tweed. Chinese consumers may have scaled back on flashy luxury items like logo-emblazoned handbags and expensive watches in 2013, but sales of more restrained styles have prompted a boom for luxury tweed and wool industries in China. In the first nine months of 2013 Scottish tweed exports to China rose…
China’s New Creative Scene Disrupts the Traditional Fashion Industry
In China, emerging luxury brands are shaking up traditional fashion shows, creating ‘story-living’ experiences that strive to build closer connections to their online fashion communities. At the recent Autumn/Winter 18 Shanghai Fashion Week, a number of independent showcasing platforms hosted creative fashion presentations, hoping to attract the interest of China’s young affluent market. The Labelhood platform…