Looks from Yifang Wan’s F/W 2014 collection. (Alexa Beatriz) Inspired by artists’ work environments, Xiamen-born designer Yifang Wan’s F/W 2014 collection shown at London Fashion Week focused on comfort and ease. With an understated confidence, the collection’s mohair and wool fabric enhanced the female form with masculine luxury tailoring. The models’ bleached gray eyebrows created…
Author: FASHIONISLANDBLOG
See Liu Wen’s Design for Fendi’s Peekaboo Project in China
China is the latest stop for Fendi’s Peekaboo Project, a charity auction that has seen participants like Zaha Hadid, Adele, and Gwyneth Paltrow. The project enlists local celebrities to design a bag inspired by Fendi’s iconic Peekaboo collection, which will be auctioned off to the charity of their choice. This time, Fendi is working with…
WeChat Case Study: Montblanc Taps Into Chinese Astrology With ‘Moon Phase’ Campaign
Anyone familiar with Chinese holidays knows the importance of moon phases in Chinese culture, and Swiss watchmaker Montblanc is tapping into this interest with a new campaign on WeChat. Beginning on November 10, Montblanc’s WeChat followers have had the opportunity to participate in a campaign that promotes its Meisterstück Heritage Perpetual Calendar and Bohème Perpetual…
Chinese Designer Spotlight: Fang Yang of Origami-Inspired Label By Fang
A look from By Fang’s Fall/Winter 2015 collection. (Courtesy Photo) Mixing key Western and Asian elements, designer Fang Yang, the founder of label By Fang, is known for her handcrafted origami shapes made from organza, which form structured looks that are modern and traditionally timeless at the same time. Living a large part of her…
The Secrets to Luxury Eyewear Brand Gentle Monster’s Rapid Rise
The usually busy Huaihai Middle Road shopping district in the heart of Shanghai looked pretty quiet on a recent Saturday afternoon under the scorching July sun. But the unbearable heat didn’t stop consumers from lining up in front of the store of Gentle Monster, a high-end Korean eyewear brand. This has become a common scene…
How International Luxury Brands Translate Their Names for China
They say that there is power in names and nowhere is that truer than China, where Chinese characters often carry a deep significance. For any brand planning to enter the Chinese market, choosing the right Chinese name is usually a top priority. While a clumsy translation might not necessarily make or break your business, it…
Bottega Veneta’s China Ambition May Come Too Late
Bottega Veneta is playing catch-up in China. But are they too late? On December 18, the Italian fashion veteran joined top-tier luxury brands such as Valentino and Ermenegildo Zegna by launching a flagship store on Alibaba’s Luxury Pavilion. It aims to carve out a bigger slice of the Chinese market as the brand steps up…
Looking for Buyers, Swiss Luxury Brand Bally Shifts Focus to China
Since JAB Holding Company put its luxury brand Bally on the market in April, there has been much speculation about who the potential buyers could be. According to Chinese media company Caixin, there’s much interest in the Swiss brand Bally from buyers in China. And it appears, from recent interviews with the brand’s CEO Frédéric de Narp,…
Event Watch: Watches & Wonders 2013
Switzerland isn’t the only place to find an exhaustive exhibition where the world’s top watch brands come together to show off their most exquisite models. From September 25 to 28, Asia’s first Haute Horlogerie exhibition, Watches & Wonders, will make its way to Hong Kong. Over 700 exhibitors will be present, including Chinese and Hong Kong watchmakers. According…
New York Fashion Week Backstage Pass: Custo Barcelona Eagerly Eyes China Market
A look at Custo Barcelona’s Spring/Summer 2015 New York Fashion Week show. (Custo Barcelona) Launched in the early 1980s, Spanish fashion label Custo Barcelona currently operates a network of approximately 80 shops worldwide, with Europe and the Americas as its important markets. Led by designer Mr. Custo Dalmau, the brand is renowned for its lively…