Mix Wei dressed Zhang Yuqi in Ulyana Sergeenko at Cannes Film Festival last year. With the luxury market in China becoming increasingly competitive, one tried-and-tested approach for many brands to boost sales is celebrity endorsement. With a reach of tens of millions on their social media accounts, local stars and fashion icons such as Shu…
Author: FASHIONISLANDBLOG
Hong Kong Protests Only Part Of The Picture For Retail Slump
The democracy protest in Hong Kong on Monday, September 29. (Apple Daily) As the beginning of China’s Golden Week—one of the busiest shopping times of the year—China’s National Day on October 1 is typically a date that Hong Kong’s retailers look toward with great anticipation. This year, however, they’ve been waiting for the day with…
Chinese Designers: Fashion’s Future Powerhouses?
As China Fashion Week kicks into high gear in Beijing, Bloomberg interviews London-based Chinese fashion designer Ping He, who just unveiled her latest collection at London Fashion Week. In the video embedded above, she discusses her views on the reasons for the success of Western luxury brands in China and the future of Chinese fashion….
How Chinese Consumers Reacted to Dragons on the Runway at the Victoria’s Secret Fashion Show
While a record number of Chinese models strutted down the runway of this year’s annual Victoria’s Secret Fashion Show, the brand’s additional attempts to woo Chinese consumers through dragon-themed outfits were called “racist” in a since-deleted English-language article on Cosmopolitan. According to a look at comments on Chinese social media, the show’s Chinese elements also…
Designer Chocheng Combines Luxury Tailoring with Film Noir
Films and fashion are a definitive creative pairing that, when used together, express the powerful language of visual narration. This is what emerging fashion designer Cho Cho Cheng hoped to show his audience with his Chocheng Autumn/Winter 2017 collection at New York Fashion Week, which pays tribute to a 1946 film noir “The Big Sleep,”…
Beijing Critics Underwhelmed by Ivanka Trump’s Brand in New Video
It’s hardly a secret that many Chinese consumers adore Ivanka Trump, and one would expect this adoration could translate to her brand, should it come to China. However, a new video posted by Chinese state-run news agency, the Global Times, suggests millennial shoppers are decidedly critical of her luxury label. In the video, reporters are…
Bally Introduces Chinese Actress Tiffany Tang as First Asia-Pacific Spokesperson
The last few months have brought a flutter of Chinese ambassador and partnership reveals from luxury brands, with some more controversial than others. Despite being one of the first high-end international labels to enter China in the mid-1980s, Bally had yet to tap Chinese influencers for large-scale marketing—that is, until now. The Swiss luxury fashion…
Moncler Advances its “Genius” Strategy in China
Italian luxury brand Moncler made a radical break with tradition at Milan Fashion Week. Instead of introducing a single Fall/Winter collection, Moncler showed eight separate lines by eight different designers, including some astonishing, almost unwearable pieces by visionaries such as Craig Green, Pierpaolo Piccioli, Simone Rocha, and Hiroshi Fujiwara. One of these collections will be…
Burberry’s Art Of The Trench Goes Local In Shanghai
Li Daqi wearing the iconic Burberry trench in a Shanghai neighborhood. (Trunk Xu) Burberry has enlisted a wide range of local creative talent to highlight its most iconic coat in Shanghai starting this month for the fourth global installation of its Art of the Trench exhibit. The exhibit will feature photos of more than 50…
The 5 Top Luxury Luggage Collaborations for the Chinese Market
China has become a major market for luxury luggage over the past decade, with domestic demand increasing from $12.1 billion USD in 2006 to an estimated $62.5 billion USD in 2017, according to IBIS World. In addition to being the world’s largest manufacturer of luggage, China is also one of the world’s largest luggage consumers….