Recent Comments Emphasize Company’s Long-Term China Strategy
Karl Lagerfeld with models in looks from the Chanel Resort 2014 collection. (Women’s Wear Daily)
The importance of Asia’s fashion market was front and center Thursday night as Chanel presented its 2014 resort collection in Singapore. Bruno Pavlovsky, president of Chanel fashion, told Women’s Wear Daily that Asia as a whole provides the label with ample “space to grow,” while China is the focus of a long-term, slow growth strategy for the company. He noted that Chanel is not in a rush to open stores, and that he is confident that the brand is “number one in ready-to-weary luxury sales in China.” His full comments are below:
This long-range thinking reiterates what Chanel Global CEO Maureen Chiquet previously expressed in a January talk at Asia Society about the company’s China plans. She said at the time:
Like Chanel, luxury fashion label Dior is pursuing similar slow growth strategy that involves a limited number of store openings and a focus on the high end of the luxury market.
Some looks from the runway show are included below (all photos from Women’s Wear Daily):