Eco-Friendly Design Brands Team Up For Fashion-Forward Collective
No More Mono, Beijing
Having moved from Hong Kong to Beijing last spring, eco-friendly fashion brand NEEMIC has joined forces with other design brands like GAR-DE and SARAYUN, launching “NO MORE MONO,” a new collective and exchange-fashion focused exhibition at the Liang Dian Design Center (LDDC) in Dongsishitiao, Beijing.
Showcasing a range of local fashion, photography and street-style culture, “NO MORE MONO” combats a non-sustainable “mono” or “monoculture” frame of fashion and explores it as a dynamic, multi-disciplinary field, advocating plurality and endless creativity.
Hans Galliker, half of the team that initiated NEEMIC, said the exhibition that “is the first event of the Beijing Fashion Collective which technically doesn’t yet exist.” He continued,
Running through March 3, “NO MORE MONO” will include an installation with looks from the three fashion brands — NEEMIC, GAR-DE and SARAYUN — and features photography from eight artists including Slovenian fashion photographer Matjaž Tančič and Bowie Chan, as well as a video piece. The exhibition will also host sample sales on February 24 and a roundtable discussion on its closing day.
NO MORE MONO
February 22 – March 3, 2013
Liang Dian Design Center (LDDC)
1/F, Glass Box, 94 Dongsishitiao
Dongcheng District, Beijing
Bowie Chan’s contribution to “NO MORE MONO” with models wearing items from NEEMIC’s fashion range