Driven By Male Consumers, Calvin Klein Expects To Maintain 50 Percent Growth In 2012
Home-grown Chinese menswear brand Sundance hopes to move up the value chain
As some of the more ambitious home-grown Chinese menswear brands start to look overseas for new markets, international brands are finding ever greater success in China. Though fashion consumption in China is rising among women, and womenswear now accounts for approximately 54 percent of total spending on fashion among adult urban consumers to menswear’s 46 percent, greater emphasis on personal appearance and professional (and romantic) pressure means menswear remains a strong segment. This week, China Daily looks at the country’s fast-growing menswear market, which for some companies is becoming a far more profitable segment than womenswear despite getting less press.
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