Prada and Unesco have teamed up for an international campaign that
raises awareness towards the ocean and its resources. Aimed at
students and young consumers, the campaign intended to promote an
attitude of sustainable consumption through educating the new
generation about adopting a responsible and mindful behavior, as
described in a press release.
High school teachers in Berlin, Mexico City, Johannesburg, Lisbon,
London, Milan, New York, Paris, Shanghai and Venice will participate
in webinars to develop an educational module of four lessons dedicated
to sustainability. Participants will explore our the importance of the
ocean, problems of marine pollution and the fashion sector’s
commitment to sustainable production.
The final lesson will get students involved in creating campaigns
to raise awareness of ocean conservation. An international jury of
members representing Prada, Unesco and others will choose a winning
campaign in May.
The project comes shortly after Prada launched its Re-Nylon capsule
collection of reissued nylon bags. A portion of the proceeds from the
collection’s sales will be donated to Unesco’s IOC to finance the
campaign.
“For the Prada Group, the promotion of culture and education is an
integral part of the sustainability strategy,” Lorenzo Bertelli, head
of marketing for the Prada Group, said in a statement. “The
collaboration with Unesco embraces this path and translates it into a
direct channel of communication with students around the world. We are
proud to see the creation of an ocean awareness project from what was
initially a product innovation and sustainable materials
initiative.”