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Reacting to the official retail sales figures released by the ONS , the British Retail Consortium said they confirm the BRC’s results, published last week, showing sunshine and clearance sales boosted June’s spending.
Stephen Robertson, BRC Director General, said: “The official data confirm our findings that June’s retail sales were boosted by sunshine, promotions and discounts. But the wholesale turnaround in consumer confidence retailers are looking for remains elusive.
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“The BRC’s Retail Sales Monitor showed the heatwave boosted clothing and footwear sales, which further benefited from early clearance sales coinciding with good weather.
“But fundamentally it’s still a picture of needs versus not-nows, with food retailers proving resilient while much of non-food retailing struggles.
“Given uncertainty about jobs is sure to go on rising well into next year, even the sunny weather can’t provide enough of a feel good factor to ease customers’ nervousness about spending on big-ticket items.