The trademark battle between Gucci and Guess has already been addressed
in Italian and American courts and now the Court of Paris has ruled in
favour of Guess, rejecting the Italian fashion house’s claims that the
denim label had infringed its copyright and invalidated three of Gucci’s
‘G’ community and international trademarks.
The French court ruled that there was no trademark infringement, no
counterfeiting and no unfair competition between the two brands, meaning
that Gucci cannot claim exclusive use to the “G” logos any longer.
Gucci was requesting 55 million euros in damages but instead the
Italian label was ordered to pay Guess 30,000 euros to end the six-year
legal dispute.
Guess co-founder and chief executive Paul Marciano said: “For six years
now, Gucci has filed case after case against Guess and lost time after
time.
“On top of that, Gucci has lost some trademarks in the Italian case and
now some in France as well. I continue to believe strongly that all these
legal battles are a complete waste of time and this energy and money should
be focused on business. Obviously, François-Henri Pinault [chief executive
of Gucci parent company Kering] doesn’t see it that way.”
This marks Guess’s second victory against Gucci in the six-year battle,
following the Italian court’s ruling to cancel Gucci’s trademark of the
diamond pattern, G logo and “Flora” pattern. However, in 2012, a New York
court found that Guess was guilty of copying four of the five trademarked
logos Gucci addressed in its claim.
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