Jourdan Dunn is set to launch her own clothing line for “children and
young adults”, after her London-based model agency, Storm Model Management
confirmed that the model has signed a licensing deal with Fluid World, who
are best known for their work with the Hello Kitty brand.
The collaboration will last for at least two collections and will
include jeans, jackets, T-shirts, leggings, and fashion accessories
designed by the 24-year-old British model, and the range will be priced to
appeal to a “broader audience”.
The company is said to still be on the hunt for an international retail
partner to assist in creation and distribution.
Commenting on the collaboration, Dunn said: “I love kid’s clothes and
have been obsessed with them ever since my son was born. Through my career
in fashion I have come to love and respect great design, and as a mum I
also expect great quality and value for money, as well as the coolest
clothes for my son Riley.
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“I am thrilled to be working with Fluid World, and I am looking forward
to developing my own collection and turning my ideas into reality.”
Fluid World CEO Andrew Lane added: “Jourdan Dunn is a fashion icon who
sets trends and influences style. I am delighted to be working with her on
this exciting project and bringing her cool urban style to a wider
audience.”