The rise of Chinese models has been a hot topic of conversation after Forbes revealed last week that supermodel Liu Wen is the first Chinese model to make its highest-paid list. So where are they making their money? In addition to runway shows and editorial appearances, more and more fashion, beauty, and retail brands have been enlisting them for worldwide ad campaigns. Look below to find some of the biggest Fall/Winter campaigns of the year featuring Chinese faces. Featured models include not only Liu Wen, but other top names such as Fei Fei Sun, Ming Xi, and Sui He. Unsurprisingly, Liu Wen is in the majority of the ads—she is the top earner, after all.
Fei Fei Sun for Prada F/W 2013
Liu Wen for ck Calvin Klein F/W 2013
Fei Fei Sun for ck One Color Cosmetics F/W 2013
Liu Wen for Estée Lauder F/W 2013
Ming Xi, Liu Wen, and Zhao Lei for Lane Crawford F/W 2013
Sui He for Shiseido F/W 2013
Liu Wen for Roberto Cavalli F/W 2013
Liu Wen for JCrew Fall 2013
Liu Wen for Tory Burch Fall 2013
Ming Xi and Tian Yi for Dsquared2 F/W 2013
Liu Dan for Guess F/W 2013