680 Sq.M. Store Set To Open Next Month At Shanghai International Financial Center
Ferragamo's Shanghai flagship will be the company's largest location in Asia when it opens next month.
It looks like Coach will have to fight a little harder for press coverage when it opens its flagship store in Shanghai next month, as the Italian fashion house Salvatore Ferragamo is set to open its own flagship store in Shanghai’s International Finance Center (IFC). Not only will Ferragamo’s location open around the same time as Coach’s, it’ll be a good deal larger — 680 square meters (7,320 sq. feet) vs. Coach’s 650 (6,997 sq. feet), Ferragamo’s largest store in the entire Asia-Pacific region.
From Hexun’s luxury channel, via Vogue China (translation by Jing Daily team):
It appears that someone at Ferragamo has been paying attention to recent studies on Chinese luxury consumer trends. As many China luxury industry experts have pointed out in recent months, Chinese luxury shoppers want to see luxury brands offering their entire lines in their mainland stores — rather than selected bits of old merchandise — and limited-edition, China-only items are always a hit.
It’ll be interesting to see which grand opening gets more attention next month. We’ll wait to give a judgment until we find out what exactly Coach has planned for their event.