NE-TIGER’s Zhang Zhifeng, Supermodels Featured In China’s “National Image” Advertisement
China's self-promotional advertisement "China Red" (Image: Xinhua).
This week, a 60 second advertisement, entitled “Experience China,” made its debut in New York’s Times Square, where it will be shown 300 times daily through Valentine’s Day (February 14). The ad highlights a number of Chinese celebrities and business figures, as well as artists and design talent.
In addition to individuals more recognizable to an American audience, such as basketball player Yao Ming and director John Woo, Zhang Zhifeng of the Chinese luxury fashion brand NE-TIGER is featured along with supermodels like Ma Yanli, Zhang Zilin, and Pei Bei, who are shown wearing items from NE-TIGER‘s HUA FU (Chinese Formal Costume) collection.
Since its debut on January 17, the advertisement has been a hot-button topic in the China blogosphere.
From the WSJ: Pro China Ad Makes Broadway Debut
From ChinaGeeks: China’s Latest PR Fail?
From the Peking Duck: China’s Massive Time’s Square video ad
Baidu Beat supplies a list of the cast in the ad in Who’s Who in China’s new TV commercial?
From Xinhua: “Experience China” debuts at NYC’s Times Square