Hong Kong’s Li & Fung Recently Acquired Beleaguered Italian Brand Cerruti
Fashion editor Ye Qizheng (叶琪峥)
Following the recent takeover of the Cerruti fashion house by Li & Fung, and the observation by WWD late last year that Chinese and other Asian firms are “on the prowl” for recession-dinged Western brands, the Chinese-language media has been asking whether M&A is a feasible shortcut for China to make the shift from production base to fashion center. This week, BundPic speaks to Fashion Trend Digest (观潮网) editor Ye Qizheng (叶琪峥) about this possibility, specifically asking whether acquisition is a shortcut or a dead-end for Chinese companies in the fashion industry. From the interview (translation by Jing Daily team):