Brand To Officially Launch In Shanghai On September 16
Shang Xia, Hermes' new China sub-brand
Since word first broke that Hermès was planning a “Created in China” standalone luxury brand focused on the Chinese market last winter, Shang Xia, Jing Daily has kept a close eye on the brand’s development. Though details have been scarce, we’ve already established that the first Shang Xia boutique will open in Shanghai with a ribbon-cutting ceremony planned for September 16. Next week, be sure to check out Jing Daily’s exclusive coverage of the launch event, coming right after the event ends.
Until then, here is our previous coverage of Shang Xia, the first-ever Made in China luxury brand supported by a major global luxury house:
5 Things We Know About Hèrmes’ New China Brand, Shang Xia
Will We Soon See “Real Luxury Localization” In China?
Hermès To Back New Brand, Shang Xia, In China: Will It Turn Off Chinese Luxury Buyers?
Tweet