While a series of legitimate sell-outs made it obvious that this past weekend’s ALL IN pay-per-view and four-day Starrcast convention were considered massive successes, the latest Wrestling Observer Newsletter has provided some new information breaking down just how profitable both events were for a multitude of people.
As previously reported, the final attendance number for ALL IN was 11,263 with 10,541 of those tickets being sold in just 28 minutes earlier this summer. The remainder was filled by a few seats they managed to open up after the final set was constructed, as well as the suites for friends, family and members of the media.
According to the Observer, the final live gate number was $458,525, which obviously could have been much, much higher if the show-runners hadn’t opted to sell tickets so far below market value.
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FITE TV took in well over $1 million in a combination of ALL IN and Starrcast IPPV sales, estimating more than 20,000 IPPV buys, which is more than anyone outside WWE has done in the U.S. in a very long time. We are still waiting on official pay-per-view numbers.
As far as the individual companies and organizations that partnered with Starrcast for the weekend, Pro Wrestling Tees reportedly generated almost $500,000 in t-shirt sales, both on the ground in Chicago and online. While an exact number wasn’t revealed, the Observer also noted that Highspots broke its single day record and weekend record at the convention. They were also responsible for streaming AAW’s first ever show online, kicking off the weekend on Thursday night from Logan Square in downtown Chicago.
People inside the Sears Centre were waiting more than an hour in some cases to buy merchandise, and both the Observer as well as our team on the ground can confirm that every piece of merch that was available sold out well before the pay-per-view actually started. This is a big part of the reason doors were opened at 3:00PM, two full hours before the Zero Hour pre-show began. The official ALL IN t-shirt, as well as merch for the main Being the Elite stars, sold out every single day of the convention.
Wrestling Observer Newsletter