Liberty of London is set to launch its menswear range internationally and will wholesale the collection Milan men’s fashion week later this month. Up until now, the range has only been available in the flagship Liberty store in London but for spring/summer 2008 it will be available at boutiques worldwide.
The women’s and home collections will follow in September with a showroom in Paris, reports WGSN. The move comes as Geoffrey de La Bourdonnaye prepares to take over as Liberty CEO on July 1. He joins from LVMH where he was president of the Christian Lacroix fashion label prior to its sale. He will lead the venerable department store’s move into the international fashion market as it builds itself into a more widely distributed luxury brand rather than just a retailer.