John Lewis saw sales of fashion boost its Christmas sales, which this week
grew 6.5 percent week-on-week to 160 million pounds.
John Lewis confirmed customers are choosing to leave their Christmas
shopping “right up until the last minute,” as weekly sales year-on-year
were down 2.4 percent. Online sales grew by 5.5 percent on year.
Fashion had the biggest increase with 2.4 percent on year. Menswear and
sports also achieved record weeks with sports sales jumping 13 percent,
men’s formalwear up 9.2 percent and John Lewis’ own brand up 6.6 percent.
Childrenswear also saw “significant” sales of 11 percent including
nightwear, up 24 percent, with onesies continuing their enduring
popularity, the retailer noted.
Retail director Andrew Murphy added: “Last week we said it’s all to play
for and that is still absolutely the case as we have seen a building trend
of customers leaving their gift purchases right up until the last minute.
“The record levels of trade in our fashion and home assortments are hard
won in what has been a challenging market. However, busy though our shops
have been over the past week, it’s only in these final pre-Christmas days
that many customers are finally moving to complete their gift buying and
other purchases. Consequently our Partners are standing ready for a very
busy final trading day before the festive break.”
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