David Beckham is to be the face of Coty’s new fragrance “Instinct After Dark”. The football legend and fashionista, who has his own fragrance “Intimately Beckham”, is lending his face and public persona for the new advertising campaign of Coty’s new limited edition fragrance, Instinct After Dark.
Intinct After Dark, according to various report, opens with sparkling, tangy-fresh citrus notes of grapefruit, Italian bergamot and mandarin leaf. The middle note is pure elegance with pimento, star anise and cardamom, culminating in the magnetic sensuality of vanilla and white amber.
As for the ad campaign, it shows a captivating and enigmatic portrait of David in a simmering twilight setting, accompanied with a picture of a bottle of the product. The ad was created by J Walter Thompson.
Whilst perfume house Coty’s message in a bottle is often that of celebrity and flash fragrances, the company has an incredible heritage and was founded in 1904 by Francois Coty. Back in its early years Coty commissioned glassmakers such as Lalique and Baccarrat to create beautiful bottles to house the perfumes.
Coty is currently the world’s largest fragrance company and owns the fragrances as diverse as JLo to Jil Sander.
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