In typical ostentatious fashion, Apple rolled out a number of new products at its Worldwide Developers Conference. While many were enthusiastic about the new tech, some online couldn’t help having fun at the company’s expense.
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Apple introduced its new iOS 13 software at Monday’s conference, as well as the latest iteration of its high-end desktop, the Mac Pro. Many were quick to note the computer’s striking resemblance to a certain kitchen appliance.
While its cheese-grater-inspired design has become the butt of jokes on Twitter, some pointed out that it’s still an upgrade on the trash-can-shaped 2013 Mac Pro.
The tech giant also turned heads in its promotional material for the new computer, advertising the Mac Pro’s display stand – just the stand – with a $999 price tag. Some argued the ad contained an error, and that the stand was being offered for a fraction of that.
It may be an unfortunate mistake, but wouldn’t it be cool to have $999 (approximately the price of an iPhone XS) worth of functions in just your display stand?
Or perhaps Apple simply thought it would be small potatoes for someone already dishing out $6,000 on the Pro itself and another $5,000 on the display. The computer may only stand a foot tall, but one tech outlet jokingly deemed it the “iLadder,” as the expensive piece of technology “lets you look down on your poor friends.”
While one part of Twitter was jeering and sneering at Apple’s new creations, another was in a much more somber mood, mourning the phasing out of iTunes. The iconic music platform will be replaced by three desktop apps: Music, TV and Podcasts.
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In addition to the Pro, Apple also rolled out a new login feature to compete with similar tools already offered by Facebook and Google, hoping to speed up the sign-in process on its devices for third party apps.
Social media might be divided over some of Apple’s design decision, but the ‘Sign in with Apple’ feature has elicited almost universal praise for allowing logging in to a third party service with Apple by providing a junk email. Previously, the only time-saving option would have been to sign up with Google or Facebook logins. Tech Crunch reported that Apple would require app developers who already use Google and Facebook third-party login services to include Apple in the pack. The beta version of the service is to come out later this year.