Women Account For 70% Of Luxury Sales At High-End Malls, Bucking Nationwide Trend
Seibu, one of Chengdu's top luxury malls, where women are the top consumers
It’s been well-documented that the vast majority of luxury goods sold in China last year were sold to men between the ages of 30 and 44, with around 50% of those items being purchased with the intent of giving them as gifts (either to business acquaintances, wives or girlfriends, or mistresses). However, as a recent HSBC report found, though men are likely to remain the main buyers of luxury goods in China for the next several years, the rising spending power of middle- and upper-middle class women has convinced many in the Chinese luxury industry that “the future is female.”
If this is the case, the future has already come to the second-tier city Chengdu — the capital of Sichuan province — where, according to SouFun, women now make 70% percent of luxury purchases at the city’s top luxury malls. From the article:
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