Show Puts China’s Burgeoning Fashion Scene On A Global Stage
We covered Chanel’s Shanghai fashion show, a follow-up to last year’s Metier d’Arts show in Moscow, last week. According to the following videos (more viewable on Luxuo), the show was a great success, and has given Chanel’s brand new Shanghai boutique some incredibly valuable press.
As we wrote last week, the Chanel Metier d’Arts show represents the most recent salvo by French luxury brands to build stronger brand loyalty in the red-hot China market:
Part One
Part Two