ECFA Trade Agreement To Make Mainland China Market More Accessible For Taiwanese Fashion Brands
Taiwanese designers like Gioia Pan have been successful in the mainland China market in recent years
The Associated Press reports today that Taiwanese designers and fashion brands are set to break into mainland China in a big way as a result of the trade agreement recently signed between Taipei and Beijing, which will cut tariffs on apparel and other goods while better protecting intellectual property. In recent years, Taiwan’s fashion industry has looked to transition away from a mass production model and towards one that fosters innovation. With this trade deal, Taiwanese designers could potentially capitalize on China’s booming retail and high-end markets and gain a better foothold to better compete with their Japanese and Korean counterparts.
From the AP:
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