Flagship Located At Xidan Joy City In Western Beijing
Onitsuka Tiger plans to open three flagships in China in the near future
This past weekend, the ASICS-owned Japanese sneaker label Onitsuka Tiger launched its first China flagship on the fifth floor of Beijing’s Xidan Joy City mall. With retro footwear brands proliferating in China, particularly revived domestic players like Feiyue, Warrior and Ospop, conditions are ripe for Onitsuka Tiger, which has seen a wave of popularity in Western markets over the past decade, to intensify its push in the Chinese market. Still, despite an existing and expanding presence in the China market (the brand is currently available at 160 points of sale throughout the country), Onitsuka Tiger lacks the visibility or brand recognition of international competitors like Adidas — a key motivation for the brand to launch its first flagship in the Chinese capital.
This week, the Chinese-language fashion portal YOKA asked the general manager of Onitsuka Tiger China, a Mr. Hoshino (星野总经理), about the brand’s development in, and plans for, the China market. From the interview (translation by Jing Daily team):
Onitsuka Tiger has, to date, relied mostly on agents for its China sales
Onitsuka Tiger Beijing Flagship
Xidan Joy City, Fifth Floor, Store 22 (西单大悦城5F-22)
131 Xidan Beidajie, Beijing, China (中国北京市西单北大街131号）
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