As Its HK Flagship Marks Its One-Year Anniversary, The Pioneering Label Makes A Case For Homegrown Luxe
Shanghai Tang Mansion on Duddell Street, Hong Kong.
Since its founding in 1994, Shanghai Tang has staked out a distinctive niche in the luxury-brand landscape—a canny hybrid of Western-style marketing and smart, tradition-with-a-twist Chinese design. Now, as sophisticated mainland consumers look beyond logos to more individual fashion statements, Shanghai Tang is poised for growth in key China markets—and perhaps for emergence as a market-shaping Chinese luxury brand.
In a profile of the marque published this week, Ambika Behal situates Shanghai Tang in a broader international context:
The article goes on to outline the factors that will likely lead to Shanghai Tang’s increasing success with mainland consumers, including the brand’s relatively affordable luxe positioning and “proudly made in China” aesthetic. As for “definitive,” the jury is still out, says Behal, but as mainland markets continue to shift, Shanghai Tang remains a brand to watch.