In recent years, international brands are racing to secure partnerships with leading celebrities to reach Chinese consumers, especially the younger generations. The role of brand ambassadors is becoming increasingly important for establishing, maintaining and promoting a brand’s image. A wrong choice in ambassador can have a damaging effect on a brand’s reputation. Below is a…
Month: March 2019
China Spotlighted On And Off Runway At New York Fashion Week
Liu Wen at Diane von Furstenberg. (WWD) Chinese celebrities such as Yao Chen, Zhang Zilin, and Li Chen are no strangers to the front rows of New York Fashion Week (NYFW), but the strong presence of Chinese celebrities, models, and design during this recent season showcased just how quickly Chinese fashion figures are rising on…
Hong Kong Retail Rents Remain Sky-High Despite Slowdown
Hong Kong’s Causeway Bay shopping area. (Shutterstock) Even as slumping sales force luxury brands renegotiate retail rent prices and close stores in Hong Kong, a new report finds that it’s still the second-priciest place in the world to open up shop. According to Cushman & Wakefield’s newly published “Main Streets Across the World” report, Hong…
ELLE China Editor Becomes CEO as Chinese Fashion Magazines Up Their Digital Game
ELLE China has expanded the role of editorial director and BoF 500 member Xiao Xue to CEO and editor-in-chief as the magazine continues to forge a path into a multimedia landscape. Xiao Xue started her journey in 2006 at ELLE China as chief content officer and ever since has implemented a digital revolution at the magazine, which now…
First Look: Chinese ‘Slow Luxury’ Brand Shang Xia Channels Ming Dynasty for Spring
Shang Xia’s S/S 2015 Opera collection for women. (Courtesy Photo) A Jing favorite since its launch in 2010, Shanghai-based Shang Xia has gradually developed a growing fan base of shoppers attracted to its blend of traditional Chinese craftsmanship and modern collections and silhouettes. The Hermès-backed brand currently has three flagships, in Shanghai, Beijing, and Paris,…
5 Chinese Fashion Designers To Watch In 2014
In 2013, many Chinese designers had major global retailers, influential fashion tastemakers, and prestigious award judges buzzing. Listed below are five designers who made a global impact this year and likely have even greater things in store for 2014. Let us know which designers you’ll be watching in the coming year in the comments or…
Chow Tai Fook China Sales Flying High Thanks To Angry Birds And Gold Bars
A solid-gold Angry Birds necklace from Chow Tai Fook, which is targeting younger, mid-range consumers. (Chow Tai Fook) In another sign that the growth slowdown in China’s luxury market is far from uniform, Hong Kong jeweler Chow Tai Fook posted 34 percent mainland growth in its third-quarter sales yesterday. The success comes from the fact that the…
‘Vintage King’ William Banks-Blaney Talks China and New Online Shop
His brick-and-mortar store, which opened in 2009, has been a staple stop for celebrities like Amal Clooney, Rihanna, and Helena Bonham Carter, but now, William Banks-Blaney has taken his popular London boutique William Vintage online, making it newly accessible for luxury fashion fans worldwide. A particularly large market awaits William Vintage in China, where vintage…
Céline Steps Up Presence In China’s ‘Evolving’ Luxury Market
A look from Céline’s first China runway show in Beijing’s 798 Art Zone last week. (Weibo/石榴笑了的围脖) As many Chinese luxury consumers once obsessed only with a few top “mega-brands” such as Louis Vuitton and Gucci expand their tastes, a growing number of high-end niche labels are upping their China marketing efforts in response. Last week,…
How China’s Trendsetters Are Shaping This Boutique Luxury Footwear Brand
In China, where even big name luxury brands are still working hard to forge relationships with consumers, an independent designer shoe label might easily slip under the radar. But founders Mary Alice Malone and Roy Luwolt of Malone Souliers, a three-year-old London-based luxury footwear brand, found that the opposite was true. In fact, their standout…