In preparation for the start of Chinese New Year this Friday, retailers and brands across the world are gearing up for the gifting rush with a massive number of special year of the horse products. As part of our ongoing coverage of luxury Lunar New Year marketing, today we’re featuring some of the top special-edition…
Month: March 2019
London Fashion Week Chinese Designer Spotlight: Judy Wu
A look from Judy Wu’s Autumn/Winter 2016 collection at London Fashion Week. (Courtesy Photo/Simon Armstrong) In an almost perfect, if not intentional, prelude to International Women’s Day on March 8, there was Judy Wu’s runway show at London Fashion Week. In it, the London-based designer used two inspiring females as her muses for her Autumn/Winter…
China’s ‘Kim Kardashian’ Sparks Controversy as Dior’s New Brand Ambassador
Parisian fashion powerhouse Christian Dior is being harshly criticized on social media for its appointment of Chinese actress Yang Ying, aka Angelababy, as its first brand ambassador in China. Yang, who has been called the “Kim Kardashian of China” (and spent $31 million on her wedding—more than Kardashian spent on hers), said in a video that…
Coach’s ‘Hot Mom’ Brand Status Propels Robust China Growth
A Coach purse “kind of feels like your mom’s bag,” proclaimed a Bloomberg analyst last January when discussing the American leather-goods (and now lifestyle) brand’s “lacking personality” as a cause of a less-than-stellar quarterly earnings report. Its new numbers released this week were once again disappointing — but not in China, where the label’s tech-heavy and youthful branding…
Louis Vuitton’s Beijing Opening Heavy On Celebs; Light On Logos
Louis Vuitton’s Beijing women’s store opening at Shin Kong Place on Friday was a veritable who’s who of Chinese celebrities: the luxe label rolled out the brown carpet for the likes of brand ambassador and actress Fan Bingbing (范冰冰), pop star Li Zhiting (李治廷), models Du Juan (杜鹃) and Liu Wen (刘雯), and actress Carina…
Spring Festival Spotlight | Gucci’s China-Exclusive Year Of The Horse Collection
Presenting a special-edition “China-red” collection of its Bright Bit bags is luxury brand Gucci, which is able to take advantage of the fact that its iconic “horse bit” found on its shoes and bags is perfect for this year’s zodiac animal. The brand highlights on its Sina Weibo page that the bags “represent auspicious, successful,…
China’s Top Deal Sites for High-end Fashion, Sports, Tech and More
International luxury brands are increasingly partnering with shopping deal websites aimed at Chinese audiences, in part as a way of participating in China’s Singles’ Day and Double 12 shopping festivals. While there are concerns over whether deal sites are a good fit for luxury brands, the jaw-dropping sales such events engender—coupled with the success of Dealmoon’s…
Jennifer Lawrence, Gong Li, And Madame Chiang Kai-shek: China-Themed Met Gala Details Released
Click:city tour shanghai china John Galliano for Christian Dior for its fall 1997 collection. (The Metropolitan Museum) After months of secret planning, the Metropolitan Museum of Art’s Costume Institute has finally revealed the name and concept of next year’s China-focused Met Gala and annual fashion exhibition. “Chinese Whispers: Tales of the East in Art, Film, and Fashion,”…
Interview: Furla’s CEO Weighs in on China’s Love For Accessible Luxury
Furla CEO Eraldo Poletto. (Mattia Greghi) Riding the “accessible luxury” wave at the right time for the Chinese market, Italian leather goods brand Furla, one of Italy’s most successful brands in the affordable luxury segment, has its sights set on making China its biggest market within five years. During Milan Fashion Week, Jing Daily interviewed …
Mulberry Stages Comeback Bid With China In Sights
Model Cara Delevingne promotes Mulberry’s F/W 2014 London Fashion Week presentation. (Mulberry/Morgan O’Donovan) Mulberry’s F/W 2014 London Fashion Week presentation enlisted the collaboration of famous British model Cara Delevingne in hopes of breathing new life into the brand after a third profit warning and confirmed reports of a 27 percent market price loss. With almost…