A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 24, 2013, featuring Coach, IWC Schaffhausen, and Lane Crawford: Coach This week, digital marketing VIP Coach launched a new Weibo campaign, “Coach包包里的秘密” (Secrets in the Coach Bag”). Running through an as-yet-unannounced date, participants who share photos of their Coach…
Month: March 2019
Publishers Celebrate China’s Hunger For Fashion Magazines
Vogue China Added 4 Additional Issues Annually To Meet Advertising Demand Vogue China still bursts at the seams with advertisements Print’s not quite dead in Western countries, but it’s definitely not as rosy-cheeked as in decades past. Yet in China, where a burgeoning consumer class still relies heavily on glossy magazines to inform and educate…
Busting Out In Beijing: La Perla Launches Parkview Green Flagship
“We Would Like To Open At Least 30 Boutiques In First- And Second-Tier Cities” La Perla showcase, Parkview Green flagship (Image: FTD) Launched with an opening ceremony attended by company execs followed with a showcase of the luxury lingerie maker’s new collection, this week La Perla unveiled its new Beijing flagship at the city’s recently…
Interiors: Vega Zaishi Wang Showroom, Beijing
Wang Recently Debuted A/W 2012 Collection Beijing-based Vega Zaishi Wang (王在实), one of Jing Daily’s favorite emerging Chinese designers, recently moved her VEGA ZAISHI WANG STUDIO+SHOP into an airy new space. Nestled in historic #63 Yanyue Hutong, the studio and showroom strikes a harmonious balance between Wang’s unwavering, simplified aesthetic and the more elaborate, traditional…
Jing Daily 2012 Year In Review: The Grand Openings
Following up our year-end wrap up, here are some of the most noteworthy grand openings we saw this year in the Greater China region: Aston Martin: Largest China Flagship in Shanghai (January) 3.1 Phillip Lim, Hong Kong 3.1 Phillip Lim: First Hong Kong Location (January) Richemont: Retail Academy, Shanghai (March) Zegna: National China Flagship, Shenyang…
Interview: Chinese Tastemaker, Ye Qizheng Of Fashion Trend Digest
Ye: China’s Fashion Industry Has Only Just Begun Fashion Trend Digest Editor Ye Qizheng China’s fashion industry may only be in its infancy, but with Chinese designers increasing their presence and visibility at events like the recent China International Fashion Week and Shanghai Fashion Week, and even expanding overseas, it may eventually become a…
Fumin Road: Shanghai’s New Local Fashion Hotspot
“Changle Road Is Dead” Helen Lee Fumin Lu Boutique (Image: Smart Shanghai) Over the past year, Fumin Road (富民路), a once-sleepy street in Shanghai’s French Concession, has become something of a hotbed of activity for young local designers, several of whom have opened boutiques there as rents in fashion districts like Changle Road (长乐路) have…
Recent China Launches: Bottega Veneta, Piaget, Breguet, Givenchy And More
A roundup of recent luxury boutique openings in the mainland China market, where brands are expected to continue modest expansion to chase the emerging Chinese middle class while seeking to maintain exclusivity: Bottega Veneta Opens Two Southwest China Boutiques Currently with over 20 locations in mainland China, PPR-owned Bottega Veneta recently opened two new southwest…
Shanghai Tang Launches Charity Polo Shirt At London Event
Retailer Has 45 Boutiques In Asia, North America, Middle East And Europe Refaeli and Becker pose with the new Shanghai Tang polo shirt in London One of the most actively philanthropic high-end brands in Asia, this week the Hong Kong-based, Richemont-owned fashion house Shanghai Tang (previously on Jing Daily) debuted a new polo shirt created…
Berluti Opens Its First Maison In China
Click:Tricycle Electric Bikes China Major Focus Of LVMH Menswear Subsidiary’s Year Of Global Expansion The interior of Berluti’s new Shanghai location. (Berluti) Berluti opened its first store in China carrying its entire product offering at the Shanghai IFC mall last week. The 3,700-square-foot boutique features leather bags, small leather goods, shoes, and ready-to-wear. A private lounge…