British Leather Goods Brand Opens Location At China World Mall
Mulberry’s first mainland China boutique at China World Mall in Beijing
Perhaps looking to capitalize on the popularity of its “Alexa” bag among China’s younger luxury lovers, recently the British hight-end brand Mulberry made its debut in Beijing. Situated in China World Mall, home to brands like Prada, Celine, Louis Vuitton, Burberry and BCBG, the new Mulberry boutique carries the full range of Mulberry handbags, travel and luggage, and soft accessories. While still considered a “niche brand” in China, Mulberry is often listed as a favorite in the Chinese-language fashion media alongside brands like Diane Von Furstenberg, Anna Sui, Pringle of Scotland, Anteprima and Atsuro Tayama.
The new Beijing location is not only a first for the Chinese capital, it’s the first in all of mainland China. Currently, Mulberry operates three boutiques in Hong Kong: one at Elements HK, one at Harbour City, and another at Times Square.
Mulberry at China World Mall
Shop SB112, Basement 1
Phase One, China World Mall, Jianguomen Wai Ave.
Beijing 100004
Tel: +010 650 55 218
Hours: Mon-Sun, 10:00 AM-10:00 PM