Exhibition Is Chanel’s Latest Attempt To Branch Out In China’s Most Cosmopolitan City
Shanghai's Pudong area provided the backdrop for Karl Lagerfeld's "Metier d'Arts" show for Chanel last December
Chanel’s recent obsession with Shanghai has been well documented over the past year, with the city providing the backdrop for Chanel’s Metier d’Arts collection in the city last December, the inspiration for limited-edition items to commemorate the Shanghai World Expo and the venue for Chanel’s “Paris-Shanghai” exhibition at Plaza 66. This coming January, Chanel and Shanghai will again join together for the Museum of Contemporary Art Shanghai’s “Culture Chanel” exhibition, which looks at the disparate elements that have influenced the fashion house over the past century. The 400 items included in the exhibition, which will be curated by the French art director and critic Jean-Louis Froment with the help of Chanel, will include clothing, movies, artwork and manuscripts.
From the Independent:
Shanghai’s pursuit to reclaim its former status as the “Paris of the East” appears to be progressing smoothly, at least in terms of the city’s ability to attract — and inspire — the world’s fashion and luxury elite. As Jing Daily wrote last spring,
“Culture Chanel” will run at the MoCA Shanghai from January 15-March 14, 2011.
MoCA Shanghai
People’s Park, 231 Nanjing West Road, Shanghai
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