Our 10 Favorite Brand Localization Posts Of The Year
Nike Zoom
Nike Goes Local With China-Only Zoom Kobe VI (January 13)
M3 Coupe
BMW Unveils China Edition “Frosted” M3 Coupe: Only 40 Up For Grabs (March 3)
Airbus “Phoenix”
Airbus Announces New Sales Goals, Details China-Version “Phoenix” Cabin (April 6)
China Edition 911
Porsche’s China-Only 10th Anniversary 911 Sells Out Before Official Debut (May 31)
Shiseido
Shiseido Celebrates 30th Anniversary In China With “Future Beauty Project” (June 8)
Gucci
Only In China: Paper Gucci Insert Causes Vogue-Buying Frenzy (July 15)
Hublot x Han Han
Han Han & Hublot Launch Official Microblog, Announce Limited-Edition Watch (August 16)
Rolls-Royce
Release The Dragons: Rolls-Royce Unveils China-Only “Year Of The Dragon” Collection (August 18)
Kobe Bryant
China-Only Kobe Bryant Smart Car Hits The Market (September 23)
Versace
Jing Daily “Year Of The Dragon” Gift Guide: From Blowout To Budget
(One / Two) (November 18/December 21)