Style Survives The Financial Crisis As Bespoke Thrives In China’s Fashion Capitals
Demand for luxury tailoring services has skyrocketed in China's top-tier cities over the past 10 years
Recent events such as China Fashion Week in Beijing have given China’s burgeoning home-grown fashion industry a chance to be seen on the global stage. China’s fashion industry, which for years was focused primarily on producing low-priced items for export, has begun to look inward, tapping in to the growing middle class and even luxury consumers. Though China’s upper class will prefer to buy imported luxury brands for the near future, a growing interest in setting oneself apart through mixing and matching an eclectic array of designers — both from at home and abroad — among China’s younger “me generation” of post-80s consumers means we can expect to see domestic brands flourishing in coming years.
Today, China Daily writes on the growth of bespoke luxury in China. As wealth has grown in major metropolitan centers, so too has the demand for tailors. As we’ve seen earlier this year, with large-scale bespoke brands like Trands attract global attention, tailoring and bespoke fashion — formerly a specialty in pre-revolution Shanghai — is roaring back to life in China:
Share