Hong’s Beijing Boutique, Brand New China, Opened In August 2010
Hong Huang's boutique, Brand New China (BNC) at Sanlitun Village in Beijing (Image: City Weekend)
This summer, Jing Daily covered the opening of Brand New China (BNC), a boutique at Beijing’s Sanlitun Village founded by Hong Huang (洪晃), a popular media figure, publisher and blogger. Specializing in designs by up-and-coming domestic designers, BNC is among the handful of Beijing boutiques that cater to the burgeoning demand from more adventurous Chinese shoppers, many of whom are looking for something beyond the low-end Chinese brands or higher-end Western brands that dominate the market. Recently, Hong spoke to the 21st Century Business Herald about her new store and her thoughts on the future of domestic fashion design in China.
From the interview (translation by Jing Daily team):